VP, Brand Strategy

Avalere Health Inc.; United States; Remote; USD 185,000 - 200,000; Full time

Job summary

Avalere Health is seeking a dynamic VP of Brand Strategy to lead transformative insights and fuel brand strategies within the healthcare sector. The role entails client engagement, strategic partnerships, and oversight of brand and product initiatives. Candidates should possess substantial experience in healthcare advertising and a strong educational background in related fields.

Benefits

Generous company pension/retirement plan

Private medical insurance

Comprehensive employee wellbeing initiatives

Compelling time-off policy

Qualifications

• 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment.
• Experience with professional DTC or patient marketing.
• [Relevant] category experience.

Responsibilities

• Ownership of brand and product strategy including go-to-market strategy.
• Lead qualitative and quantitative research projects.
• Act as a strategic partner to clients.

Skills

Strategic thinking

Storytelling

Client engagement

Qualitative research

Quantitative research

Education

Bachelor’s degree in Marketing/Advertising or related field

Job description

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition.Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role:

As VP, Brand Strategy, you are a strong leader who is adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns and applying those skills to inspire the trust of our clients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce and deliver strategic recommendations that lead to significant brand results.

What you'll do:

• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
• Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
• Partner with engagement strategy to translate brand value proposition to a desired experience
• Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
• Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
• Support SVP, Strategy in development and expansion of capability set

About you:

• Bachelor’s degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
• 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment
• [Relevant] category experience
• Experience with professional DTC or patient marketing

$185,000 - $200,000 a year

We are committed to offering a competitive and fair salary that reflects your location, qualifications and the experience you will bring to our team. Salary ranges posted are commensurate with experience.

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

We encourage all applicants to read our candidate privacy noticebefore applying to Avalere Health.