VP, Brand Strategy

BGB Group; New York (NY); Hybrid; USD 185,000 - 220,000; Full time

Job summary

An established industry player in healthcare communications is seeking a VP of Brand Strategy to lead brand assignments and new business opportunities. This role requires a strategic thinker who can navigate complex brand and communication processes while collaborating with agency leadership and clients. The ideal candidate will possess strong analytic, communication, and problem-solving skills, with a proven track record in strategic brand planning. Join a dynamic team that values creativity and science, and help drive brand awareness and growth for biopharmaceutical clients. This opportunity offers a blend of in-office and hybrid work arrangements, making it an exciting prospect for the right leader.

Qualifications

• 5-8+ years of strategic brand planning experience required.
• Strong analytic, communication, and problem-solving skills essential.

Responsibilities

• Lead brand assignments and new business opportunities.
• Drive strategic and communications development across stakeholders.

Skills

Strategic Brand Planning

Analytic Skills

Communication Skills

Problem-Solving Skills

Leadership

Collaboration

Education

Bachelor's Degree

Master's Degree (Preferred)

Job description

BGB Group

VP, Brand Strategy

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

We offer in-office (NYC) and hybrid job opportunities.

Position Overview

The VP, Brand Strategy will play a leading role on brand assignments and new business opportunities. They will be the driver of strategic and communications development, collaborating effectively across stakeholders. They will be a key client-facing representative for the agency and the Brand Strategy function. Specifically, the associate will be responsible for:

• Strong partnership with agency leadership across functions
• Ensures that customer, category, and cultural dynamics are effectively pulled through all agency projects
• Navigate brands and teams through key strategic processes and projects across the brand and communications spectrum
• Further the BGB promise of science & creativity through recommendations and deliverables
• Serve as a resident “expert” for planning and developing strategy and communications
• Lead the planning and execution of strategic client engagements

Preferred Qualifications

The ideal VP, Brand Strategy will possess 5-8+ years of strategic brand planning experience. They will exhibit strong analytic, communication, and problem-solving skills. They can both lead and collaborate effectively. They will have a track record of driving and inspiring sound strategy. They make connections and help others to see clearly in complex situations. They are consummate partners across the agency as well as with clients. They value helping others to develop solutions just as much as developing the solution themselves. They are seen as a leader within the agency and model strong behaviors and skills for developing strategists.

Salary range: $185,000 - $220,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.