Vice President of Marketing

Dreamfields; New York (NY); Hybrid; USD 150,000 - 250,000; Full time

Job summary

A leading company in the cannabis industry is seeking a Vice President of Marketing to drive strategic initiatives and enhance brand equity. The role requires a blend of creativity and analytical skills to lead a high-performing team and manage multimillion-dollar budgets. The VP will oversee marketing strategies, brand management, and campaign execution, ensuring compliance with industry regulations while fostering customer loyalty.

Benefits

Weekly Pay

Medical Insurance

Dental Insurance

Vision Insurance

PTO

Sick Time

401(k)

Employee Discount

Life Insurance

No-Cost Preventative Health Initiative

Qualifications

• 10+ years of senior marketing leadership experience.
• 5+ years in a VP of Marketing role.

Responsibilities

• Develop and execute comprehensive marketing strategy.
• Oversee brand management and compliance with regulations.
• Lead creation of 360-degree marketing campaigns.

Skills

Leadership

Analytical Skills

Brand Strategy

Data-Driven Decision Making

Education

Bachelor's degree in marketing

MBA

Job description

Pay Type: per year Benefits: Weekly Pay, Medical, Dental, Vision, PTO, Sick Time, 401(k), Employee Discount, Life Insurance, and a No-Cost Preventative Health Initiative (PHI) Program

Reports To: Chief Executive Officer (CEO)

Effective Date: 2/27/2025

Location: Remote (based in CA, AZ, MI, IL, MA, FL, NY)

Job Summary

The Vice President of Marketing will serve as the strategic leader for all marketing initiatives, ensuring the brand's continued dominance in the cannabis industry. This role combines creativity with data-driven strategy to grow brand equity, expand market share, and foster strong customer loyalty. The VP of Marketing will lead a team of professionals, collaborate across departments, and build partnerships to align the brand's voice with its core audience.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with Jeeter's business goals.
• Position Jeeter as a lifestyle authority in cannabis through brand storytelling, cultural engagement, and innovative campaigns.
• Identify and prioritize new market opportunities, including product launches, geographical expansion, and partnerships.
• Deliver monthly reports on the performance of all marketing programs, including detailed analysis of ROI.

Brand Management

• Oversee the development and refinement of the Jeeter brand, ensuring consistency across all touchpoints.
• Cultivate a strong brand identity that resonates with core and emerging audiences.
• Ensure compliance with all cannabis marketing regulations, tailoring messaging to state and local guidelines.

Campaign Development and Execution

• Lead the creation of 360-degree marketing campaigns spanning digital, social, retail, and events.
• Drive creative initiatives that highlight Jeeter's values, products, and community impact.
• Partner with product development and sales teams to craft go-to-market strategies for new launches.

Digital

• Scale Jeeter's digital presence through innovative tactics, including social media, e-commerce, and digital media buys such as Weedmaps, AlpineIQ, Dutchie, etc.
• Leverage data analytics to optimize campaigns, enhance ROI, and deepen customer engagement.

Team and Budget Management

• Build, mentor, and lead a high-performing marketing team.
• Manage the marketing budget, ensuring cost-effective allocation and maximum impact.
• Partner with cross-functional teams to align marketing efforts with overall company objectives.

Industry Trends and Insights

• Stay ahead of cannabis and lifestyle trends, identifying opportunities for Jeeter to remain culturally relevant.
• Analyze consumer data, market research, and competitor strategies to inform decision-making.

Qualifications

Experience

• 10+ years of senior marketing leadership, preferably within lifestyle and CPG.
• 5+ years in a VP of Marketing role, overseeing large-scale initiatives.
• Proven track record of brand building, campaign development, and market expansion.
• Experience managing multimillion-dollar budgets, with direct oversight of at least $20 million.
• Demonstrated success in leading large, cross-functional teams across multiple channels.

Skills and Competencies

• Deep understanding of the market, including regulatory landscapes and evolving consumer behaviors.
• Exceptional ability to craft and execute creative brand strategies that drive engagement and growth.
• Strong analytical mindset, with proficiency in leveraging data for decision-making, performance tracking, and optimization.
• Dynamic leadership and communication skills, with a highly collaborative approach to team and stakeholder management.

Education

• Bachelor's degree in marketing, Business, or related field; MBA preferred but not required.

Travel

• Ability to travel up to 25%.

EEOC: DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.