Senior Manager, Brand Activation (Social, Creator, Experiential)

So Good So You; Minneapolis (MN); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with 3% company match

$500 annual FSA contribution

Discretionary Time Off

Paid Primary Caregiver Leave (12 weeks

Paid Secondary Caregiver Leave (4 wks)

Disability/Life Insurance & AD&D

Volunteer days

Job summary

So Good So You is seeking a Senior Manager of Brand Activation to translate broad brand vision into social, creator, and partnership programs that deepen consumer connection. You will lead initiatives across social, partnerships, experiential, and community, guiding internal teams and external partners from concept to execution.

You bring deep experience building modern, social-first brands, set clear direction, and drive measurable impact while growing a high-performing team.

Qualifications

• 5+ years of brand activation and integrated marketing experience.
• Proven track record in social, influencer/creator programs.
• Strong leadership and cross-functional collaboration.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

• Translate brand strategy into social, creator, and partnership programs that build awareness and relevance.
• Lead activities across social, creators, partnerships, experiential, community, and other consumer engagements.
• Develop plans and experiences that bring So Good So You to life and grab attention.
• Build and grow a community and conversation around the brand.
• Coach and develop the team, while collaborating with agencies, creators, and partners.

Skills

Brand activation

Integrated marketing

Social media

Influencer marketing

Consumer marketing

Education

Bachelor’s degree in Marketing

Job description

About So Good So You

Founded in 2014 in Minneapolis, So Good So You is a leading brand of premium plant-based functional beverages in the exciting natural and better-for-you food and beverage industry. SGSY is the fastest-growing brand in functional beverages and the #1 juice shot brand, featured in 2025 for the sixth consecutive year on the Inc. 5000 list of fastest-growing privately held companies in the US, as well as on Bain's list of Insurgent Brands for the last two years. Our industry-leading premium probiotic wellness shots are carried in over 14,000 locations across all 50 states. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it.

As a mission-driven brand that does all things For the Love of Body and Planet™, SGSY became a B Corp in early 2023, officially codifying its commitment to optimizing the brand's social and environmental impact. A WBENC-certified majority female-owned business, SGSY advocates for social justice and closing the opportunity gap within minority communities. The current workforce is 67% female and 46% BIPOC, with 50% of managers across all levels being female. Additionally, SGSY actively seeks to hire and support the career growth of minority, BIPOC, and diversity candidates.

The Role

So Good So You is looking for a Senior Manager, Brand Activation to help us build a brand people don’t just buy, but genuinely want to be part of.

Reporting to the Director of Marketing, you’ll help turn our broader brand vision into ideas, experiences, and moments that will make So Good So You more relevant in people’s lives. You’ll lead our work across social, creators and influencers, partnerships, experiential, community, and other ways we engage with consumers. Working closely with Brand and Creative, you’ll take the broader brand strategy and priorities and turn them into strong plans across the areas you lead, then bring together the right internal team members and external partners to take those plans from idea through execution.

This role is for someone who has helped build modern, social-first brands and knows what makes people pay attention. You understand social deeply, have a strong point of view on what’s interesting, and know how to turn instinct into ideas that are right for the brand. You’ll set clear direction for your team and partners, help make the work better, and step into it yourself when needed.

We’re growing quickly and have big ambitions for where So Good So You can go. We’re looking for someone who wants to help us get there.

What You’ll Do

• Help build a brand people want to be part of, turning broader brand strategy into social, creator, influencers, partnerships, experiential, and community building programs that build awareness, relevance, and connection with consumers


• Turn strategy into ideas people care about, developing plans, programs, and experiences that bring So Good So You to life, get people’s attention, and give them a reason to talk about and share the brand


• Build our community and grow the conversation around So Good So You, creating meaningful ways for people to discover us, connect with us, and feel part of what we’re building


• Find opportunities others might miss. Stay close to what’s happening across social, creators, culture, and consumer behavior. Bring us the creator we should know, the partnership we should make, the place we should show up, the conversation we should join, or the idea we haven’t thought of yet


• Connect the work across the areas you lead, making sure social, creators, partnerships, community, and real-world experiences build on one another rather than becoming a collection of one-off tactics


• Lead and develop your team, setting clear priorities and a high bar, giving meaningful feedback, creating accountability, and helping people grow


• Bring together the right people to make the work happen, whether that’s your team, an agency, a creator, a partner, a specialist, or you stepping in yourself. Give clear direction, keep the work moving, and hold everyone accountable for delivering


• Know what’s working and make it better, setting clear goals, learning from performance and consumer feedback, and using those learnings to make smarter decisions about what we do next

Who You Are

• You know what makes a brand interesting. You’re a strong storyteller with great instincts for the ideas, experiences, and details that make people pay attention and want to know more


• Social is second nature to you. You know the platforms, creators, communities, trends, and conversations shaping how people discover and connect with brands and what they care about. You know what is gaining momentum and what actually has a place in the brand


• You have strong judgment. You know being relevant isn’t about chasing every trend. You can tell the difference between something that’s right for the brand and something that’s simply having a moment


• You’ve helped build a brand people want to pay attention to. You can point to ideas, programs, partnerships, experiences, or communities that changed how people saw or engaged with a brand


• You know how to turn direction into action. You can take a strategy or brief, figure out what it means for the areas you lead, and move the work forward


• You think beyond the usual playbook. You look for what we could do differently, where we could show up unexpectedly, and what we haven’t tried yet


• You’re a strong people leader and collaborator. You set a high bar, give clear feedback, bring out the best in your team, and partners


• You create momentum. You bring ideas, take ownership, push work forward, and raise the bar along the way


• You care about results. You want to know what worked, what didn’t, and what we should do differently next time

Required Qualifications

• 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing, either brand-side or agency-side, ideally working with consumer brands


• A track record of building modern, social-first consumer brands, with examples of work that drove attention, conversation, engagement, and brand relevance


• Significant experience with social media and a strong understanding of social platforms, creators, trends, communities, and how brands earn attention


• Experience working across multiple areas such as social, influencer/creator, partnerships, experiential, and community, with a strong understanding of how they can work together


• Experience taking a brand strategy or brief, turning it into a clear plan, and leading the work from idea through execution


• Experience managing and developing people, as well as leading agencies, contractors, creators, and other external partners


• Strong creative judgment and communication skills, with the ability to clearly explain an idea, give direction, and bring people along


• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

If you don't check every box but believe you're the right fit, we'd still love to hear from you!

What We Offer

In accordance with Minnesota's Pay Transparency Law (effective January 1, 2025), the salary range for this position is $115,000 - $130,000, with hired candidates potentially eligible for an annual bonus on top of base.

We believe taking care of our people is part of doing things For the Love of Body and Planet™, so we back that up with:

• Health, dental, and vision insurance — we cover 80% of premiums for you and your dependents


• 401(k) with a 3% company match — because building wealth shouldn't wait


• $500 annual company contribution to your FSA — real dollars toward real expenses


• Discretionary Time Off — no accrual, take the time you need (exempt roles)


• 12 weeks Paid Primary Caregiver Leave — because growing families shouldn't have to choose


• 4 weeks Paid Secondary Caregiver Leave — for partners, too


• Full peace-of-mind coverage — Short Term and Long Term Disability, Life Insurance, and AD&D


• Opportunities to connect and give back — team gatherings and volunteer days throughout the year

Our Values

It is our mission to care for our bodies and the planet. We also believe that work should be enjoyable. We have a fun, high-performance environment rooted in doing more good together, celebrating curiosity, and focusing on what matters. This value set is the secret behind our incredible growth, amazing team, and why the future looks even brighter.

Celebrate Curiosity

How we approach challenges and each other.

Do More Good Together

One plus one equals more than two.

Focus On What Matters

In the end, it is always the people.

For the Love of Body and Planet ™

Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy powered Zero Waste manufacturing facility. We believe in the power of community – surrounding yourself with healthy, happy people exponentially increases your chances of being healthy and happy too! We are following our passions and are committed to supporting our community – our employees, families, friends and customers – to find and follow their own passions!

So Good Brand Inc. is a drug‑free workplace. Pre‑employment drug testing and background check are required for all roles. So Good Brand Inc. participates in E‑Verify, the federal program for electronic verification of employment eligibility.

Learn More About e-Verify Here

Property of So Good Brand Inc.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.