VP, Brand Management

Marquee Brands; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Marquee Brands in New York, NY seeks a seasoned VP of Brand Management to drive growth and expand the Fashion & Lifestyle portfolio, including brands like BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, Bruno Magli, and Roots.

The role requires a strategic leader with extensive experience in multi-brand management, licensing, and global go-to-market execution. Strong stakeholder skills and executive presence are essential for success.

Qualifications

• 15+ years in a VP leadership role across buying, merchandising, brand management, or comparable multi-channel/online retail experience.
• Strong leadership, stakeholder management, and strategic decision-making abilities.
• Proven track record in growing brands, licensing, and go-to-market execution.

Responsibilities

• Create and lead strategic direction of the brands to align with identity and values.
• Lead global growth strategy for the vertical, drive licensing revenue and EBITDA.
• Guide marketing and creative teams to deliver a unified brand voice.
• Identify growth opportunities using market data and insights.
• Collaborate with Business Development to grow licenses and distribution globally.
• Partner with licensees to manage forecasts, budgets, and brand standards.
• Influence internal and executive stakeholders with clear, actionable insights.
• Foster inclusive leadership and cross-functional partnership across the organization.

Skills

Executive leadership

Strategic brand management

Global licensing

Cross-functional collaboration

Education

Bachelor's Degree in Merchandising or Business Administration

Job description

VP, Brand Management (New York, NY)

Job Summary

Marquee Brands is seeking a highly experienced, strategic, and visionary leader to drive growth and accelerate the global expansion of our Fashion & Lifestyle portfolio. This role will play a critical leadership position in shaping brand strategies, unlocking new business opportunities, and maximizing long-term value across a diverse portfolio that includes BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, and Bruno Magli, while also maintaining direct leadership responsibility for the Roots brand.

Responsibilities

• Create and lead strategic direction of the brands, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
• Lead the global growth strategy for the vertical, accelerating licensing revenue and EBITDA through strategic brand stewardship, best-in-class partner management, innovative product development, merchandising excellence, and coordinated go-to-market execution.
• Guide marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer and support initiatives.
• Identify actionable growth opportunities by leveraging market data and insight.

Drive Profitable Brand Development And Growth

• Collaborate and partner with Business Development to promote our brands, strategically grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
• Partner with business development on new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
• Ensure whitespace opportunities are prioritized and executed against.
• Strategically drive growth across digital channels, in partnership with the internal Digital Marketplace and licensee partner teams.
• Partner with Events and Partnership activities to drive new revenue streams.
• Partner with c-suite and business development on M&A activity as needed.

Team Leadership

• Lead and inspire a high-performing team culture grounded in accountability, collaboration, innovation, and collective success.
• Coach, mentor, and develop talent through clear performance expectations and meaningful growth opportunities.
• Foster an inclusive, entrepreneurial environment that encourages ownership, continuous learning, and cross-functional partnership.
• Champion Marquee Brands' values by modeling strong leadership, driving employee engagement, and cultivating future leaders who deliver sustained business impact.

Lead Licensee Partner Management

• Lead relationships with key partners to ensure seamless collaboration across the business for internal and external stakeholders.
• Champion alignment across partners to advance brand strategies and priorities.
• Hold partners accountable to maximize category and distribution rights.
• Collaborate with partners to manage and maintain accurate forecasts and budgets on a monthly, quarterly, and annual basis ensuring alignment with financial objectives.
• Guide the partners on brand strategy, retail and marketplace execution ensuring timely deliverables and brand standards are met for commercial success.
• Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and are compliant.
• Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.

Cross Functional Leadership

• Confidently influence internal and executive stakeholders with executive presence.
• Demonstrated ability to distill complex data into clear, actionable insights for senior leadership.
• Ensure day to day licensing activities, including contract administration, royalty tracking and overall communication across cross functional partners is effective, efficient and in alignment with strategies.
• Create structured communication channels to keep all stakeholders informed, engaged, and accountable.
• Expertly lead relationships with key operating and retail partners, ensuring excellence across all touch points across the business. Be the main liaison between the licensing partners, internal Marquee, and external partners.

Education And Experience

• Bachelor's Degree, Merchandising, Business Administration, or a related field preferred; or equivalent education
• 15+ years in a VP leadership role across buying, merchandising, brand management, or comparable experience in a multi-channel or online retail environment
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