Global Brand Strategy & Licensing VP

Marquee Brands; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Marquee Brands in New York, NY seeks a seasoned VP of Brand Management to drive growth and expand the Fashion & Lifestyle portfolio, including brands like BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, Bruno Magli, and Roots.

The role requires a strategic leader with extensive experience in multi-brand management, licensing, and global go-to-market execution. Strong stakeholder skills and executive presence are essential for success.

Qualifications

• 15+ years in a VP leadership role across buying, merchandising, brand management, or comparable multi-channel/online retail experience.
• Strong leadership, stakeholder management, and strategic decision-making abilities.
• Proven track record in growing brands, licensing, and go-to-market execution.

Responsibilities

• Create and lead strategic direction of the brands to align with identity and values.
• Lead global growth strategy for the vertical, drive licensing revenue and EBITDA.
• Guide marketing and creative teams to deliver a unified brand voice.
• Identify growth opportunities using market data and insights.
• Collaborate with Business Development to grow licenses and distribution globally.
• Partner with licensees to manage forecasts, budgets, and brand standards.
• Influence internal and executive stakeholders with clear, actionable insights.
• Foster inclusive leadership and cross-functional partnership across the organization.

Skills

Executive leadership

Strategic brand management

Global licensing

Cross-functional collaboration

Education

Bachelor's Degree in Merchandising or Business Administration

Job description

Marquee Brands in New York, NY seeks a seasoned VP of Brand Management to drive growth and expand the Fashion & Lifestyle portfolio, including brands like BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, Bruno Magli, and Roots.

The role requires a strategic leader with extensive experience in multi-brand management, licensing, and global go-to-market execution. Strong stakeholder skills and executive presence are essential for success.