VP, Brand Growth & Campaigns

JPMorganChase; Chicago (IL); On-site; USD 140,000 - 210,000; Full time

Job summary

JPMorganChase’s Chase for Business seeks a Vice President of Brand Management to shape how millions of small businesses perceive our brand. Lead strategy, manage paid media, and drive measurable growth across channels with cross-functional partners and agencies.

You will steward brand guidelines, oversee end-to-end campaign production, and guide media strategy while maintaining a focus on ROI and industry trends. Travel up to 20% may be required.

Qualifications

• Minimum 8 years in advertising, media, or brand marketing.
• Self-starter with a track record translating high-level objectives into actionable campaigns.
• Strong project and timeline management to deliver campaigns efficiently and on time.
• 360 campaign production experience, including asset trafficking proficiency.
• Proven budget management and financial oversight skills.
• Demonstrated ability to innovate across creative, media strategy, and campaign execution.
• Exceptional collaboration and stakeholder management, navigating diverse viewpoints and building strong relationships.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.

Responsibilities

• Continuously steward the brand: help set and strategically evolve brand strategy for Chase for Business, helping define the positioning, messaging and guidelines that shape the brand.
• Lead marquee paid creative end-to-end: drive paid creative strategy and development from concept to launch across brand-building and action-driving campaigns, ensuring creative excellence across formats and platforms (video, social, digital, audio, OOH).
• Oversee the creative lifecycle and delivery engine: guide brief development and lead concepting, creative testing/optimization, production, and trafficking to ensure quality, consistency, and on-time, on-budget execution. Guide talent integration decisions for fit, relevance, and performance.
• Shape media channel strategy: collaborate with media partners to optimize channel mix, targeting, and spend. Drive innovation via new channels and emerging platform opportunities.
• Steward budget, controls, and ROI: own the brand budget, ensure compliance with finance and legal policies, identify efficiencies, and establish KPIs to link creative/media investments to measurable impact.
• Lead agency and partner relationships: build strong cross-functional and external relationships (brand, media, insights, talent, analytics, legal/compliance, agencies).
• Stay ahead of trends—and inspire the team: maintain a sharp view of industry and competitive landscape, while coaching and developing junior team members to raise the bar.

Skills

Advertising

Media

Brand marketing

Campaign management

Budget management

Stakeholder management

Leadership

Travel willingness

Tools

Asset trafficking

Job description

JPMorganChase’s Chase for Business seeks a Vice President of Brand Management to shape how millions of small businesses perceive our brand. Lead strategy, manage paid media, and drive measurable growth across channels with cross-functional partners and agencies.

You will steward brand guidelines, oversee end-to-end campaign production, and guide media strategy while maintaining a focus on ROI and industry trends. Travel up to 20% may be required.