VP, Brand Experience

Edelman; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical and dental insurance

401K

Paid Time Off

Travel assistance

Wellness programming

Job summary

A leading global communications firm is seeking a Vice President for Brand Experience to oversee and activate consumer-facing events. This role requires strong client management skills, creativity, and the ability to produce innovative experiential events. Candidates should have over 8 years of relevant experience and a bachelor's degree in marketing or a related field. The ideal candidate is passionate about event production and has experience working with large brands, particularly in the beauty and fashion sectors. Salary ranges from $120,000 to $150,000, with a comprehensive benefits package.

Qualifications

• Minimum of 8+ years of relevant experience in consumer-facing event production.
• Experience with large brands, preferably in beauty and fashion.
• Ability to travel up to 50-75% for events.

Responsibilities

• Oversee development and activation of consumer-facing experiential events.
• Serve as client lead, providing excellent client service.
• Develop innovative events that achieve strategic goals.

Skills

Client management

Creative problem-solving

Event production

Communication skills

Education

Bachelor’s degree in marketing, communications or advertising

Job description

Join to apply for the VP, Brand Experience role at Edelman

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

We're looking for a Vice President, Senior Event Producer to join the Brand Experience team. This person will oversee the development and activation of consumer‑facing experiential events for large brands, inclusive of event strategy, creative, production, and client management. This role requires strong client management skills and the ability to deliver innovative thinking, author smart decks, troubleshoot client and team issues. Additionally, you'll oversee the financial health of each client program, monitoring team utilization and OOP spend, and mining for new business opportunities. You must be able to provide experiential events expertise within a cross‑functional team and mentor and manage junior team members.

Responsibilities

• Present ideas, offer creative solutions, and address challenges and obstacles head on, in a way that drives agency value.
• Serve as client lead, providing excellent client service.
• Develop dynamic and innovative experiential events for clients that deliver on an integrated and strategic approach, involving multi‑channel activation elements/promotion and driving strong, quantifiable KPI’s.
• Accountable for fulfillment of all project deliverables across a program from start to finish.
• Brief in and collaborate with cross‑disciplinary internal teams to answer client brief and deliver on goals, meeting/exceeding approved KPI’s.
• Develop and execute project plans, monitoring and adhering to an agreed upon budget and timeline.
• Identify, secure and manage third party vendors and other production partners.
• Liaise with Finance department to update program cash flow, flagging any issues, and manage internal PO process
• Lead all post-program reporting and budget reconciliation efforts.

Requirements

• Ability to travel up to 50-75% of the time and be on‑site for events in the NYC area and elsewhere as needed
• Have a minimum of 8+ years of relevant experience in consumer‑facing event production
• Hold a Bachelor’s degree from an accredited college or university preferably in marketing, communications and/or advertising, or equivalent work experience
• Have a passion for experiential event production and client service
• Experience working with large brands and clients across various industries. Preference for beauty and fashion industry experience.
• Are up on pop culture and an arbiter of trends and how they shape consumer insights
• Able to translate creative vision to real world environments and experiences; especially as it relates to blending digital and physical elements together for a seamless attendee/guest/user experience
• Ability to lead both internal and external communications across programs that are clear and consistent, strategic and build trust/relationship with colleagues and clients
• Possess superior communication skills and be able to multi‑task efficiently, with attention to detail

$120,000 - $150,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.