Director of Special Events

24 Seven Talent; New York (NY); Vor Ort; USD 180.000 - 280.000; Vollzeit

Benefits dieser Stelle

401(k)

Commuter benefits

Disability insurance

Employee discount

Wellness programs

Generous time off

Zusammenfassung

24 Seven Talent is seeking a senior leader to strategize, develop, and execute a premium brand’s experiential marketing and events portfolio. You will guide immersive experiences that strengthen customer connections, elevate brand positioning, and deliver measurable business impact.

Location options include Westchester, Southern CT, Northern NJ or NYC – NO RELOCATION. Candidates should come from Fashion or Beauty industries and bring a track record of leading large-scale events, partnerships,

Qualifikationen

• 10+ years of progressive experience in experiential marketing, special events, hospitality, brand activations, or related fields.
• Proven success delivering complex, multi-market event programs and high-impact experiential campaigns.
• Exceptional leadership, creative storytelling, project management, budgeting, negotiation, and operational skills.
• Strong network of production agencies, hospitality partners, venues, vendors, and creative collaborators.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and travel as needed—including occasional evenings and weekends.

Aufgaben

• Develop and execute an annual experiential marketing and events strategy aligned with campaigns, product launches, retail initiatives, partnerships, and community priorities.
• Lead high-profile events including consumer activations, retail openings, influencer experiences, press previews, wholesale events, executive engagements, and philanthropic initiatives.
• Partner cross-functionally with Marketing, PR, Creative, Social, Retail, Ecommerce, Merchandising, Wholesale, and Product teams to deliver integrated brand moments.
• Oversee end-to-end event production, including concepts, venues, logistics, staffing, hospitality, vendors, budgets, and post-event reporting.
• Establish KPIs for attendance, engagement, earned media, social impact, customer acquisition, brand sentiment, sales impact, and ROI.
• Build and mentor a high-performing events team while managing agencies, freelancers, and external partners.

Kenntnisse

Experiential marketing

Leadership

Project management

Budgeting

Negotiation

Operations

Jobbeschreibung

Lead the strategy, development, and execution of a premium brand’s special events and experiential marketing portfolio. This senior leadership role will create immersive experiences that strengthen customer connections, elevate brand positioning, and deliver measurable business impact.

Job Location: Westchester, Southern CT, Northern NJ or NYC – NO RELOCATION

Candidates must come from the Fashion or Beauty industries

What You’ll Do

• Develop and execute an annual experiential marketing and events strategy aligned with campaigns, product launches, retail initiatives, partnerships, and community priorities.
• Lead high-profile events including consumer activations, retail openings, influencer experiences, press previews, wholesale events, executive engagements, and philanthropic initiatives.
• Partner cross-functionally with Marketing, PR, Creative, Social, Retail, Ecommerce, Merchandising, Wholesale, and Product teams to deliver integrated brand moments.
• Oversee end-to-end event production, including concepts, venues, logistics, staffing, hospitality, vendors, budgets, and post-event reporting.
• Establish KPIs for attendance, engagement, earned media, social impact, customer acquisition, brand sentiment, sales impact, and ROI.
• Build and mentor a high-performing events team while managing agencies, freelancers, and external partners.

What You Bring

• 10+ years of progressive experience in experiential marketing, special events, hospitality, brand activations, or related fields.
• Proven success delivering complex, multi-market event programs and high-impact experiential campaigns.
• Exceptional leadership, creative storytelling, project management, budgeting, negotiation, and operational skills.
• Strong network of production agencies, hospitality partners, venues, vendors, and creative collaborators.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and travel as needed—including occasional evenings and weekends.

Benefits include:

401(k), commuter benefits, disability insurance, employee discount, wellness programs, and generous time off.