Executive Director, Card Loyalty & Retention

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 250,000; Full time

Job summary

JPMorgan Chase & Co. in New York is seeking an Executive Director to lead retention and loyalty initiatives across the card portfolio.

You will define lifecycle strategies for retention, product trade, and Ultimate Rewards, collaborating with Product, Analytics, Digital, Finance and Controls to drive loyalty and long-term value. You will build and mentor a high-performing team, set targets, oversee omnichannel campaigns (email, site, in-app), and ensure rigorous risk and controls while

Qualifications

• 10+ years of experience in consumer marketing, lifecycle/CRM, credit card marketing, or related financial services marketing.
• Demonstrated people leadership experience in a matrixed, cross-functional environment.
• Strong strategic and analytical orientation with ability to translate insights into objectives, strategies and metrics.
• Excellent executive communication skills and the ability to influence senior stakeholders.
• Proven ability to prioritize and manage multiple complex initiatives in a fast-paced setting.
• Commitment to risk and controls and operating discipline.

Responsibilities

• Own lifecycle strategy across retention, product trade, and Ultimate Rewards with multi-quarter roadmaps.
• Lead retention and spend engagement strategies across products and channels.
• Oversee product trade marketing alignment with product economics and customer-first principles.
• Lead Ultimate Rewards marketing strategy, driving engagement and education for rewards decisions.
• Set segmentation and personalization strategy at scale with test-and-learn approaches.
• Own executive-level reporting of campaign results and portfolio engagement metrics.

Skills

People leadership

Strategic thinking

Executive communication

Lifecycle marketing

Data-driven decision making

Education

MBA preferred

Job description

JPMorgan Chase & Co. in New York is seeking an Executive Director to lead retention and loyalty initiatives across the card portfolio.

You will define lifecycle strategies for retention, product trade, and Ultimate Rewards, collaborating with Product, Analytics, Digital, Finance and Controls to drive loyalty and long-term value. You will build and mentor a high-performing team, set targets, oversee omnichannel campaigns (email, site, in-app), and ensure rigorous risk and controls while