Audience Fellow: Social Strategy & Data Insights

The New York Times Company; New York (NY); Hybrid; USD 74,000 - 91,000; Full time

Job summary

The New York Times Company is seeking an Audience fellow in New York to learn off- and on-platform audience development and engagement. You will partner across newsroom, strategy, product, data and marketing teams in a four-day-in-office rotation schedule.

The fellowship emphasizes social storytelling, data interpretation, and engagement strategies, with a focus on adapting content for home screens, email, and community products. Some evenings, weekends, and holidays may be required.

Qualifications

• Write social copy and shape how journalism is shared on social platforms.
• Interpret data and signals to present stories on and off our platforms.
• Experience writing in an engaging, smart tone aligned with independent journalism.

Responsibilities

• Write social copy and help shape how we share our journalism on social, analyze our presence and strategy on existing platforms, and evaluate opportunities on new social platforms
• Interpret data and signals to shape how we present stories on and off our platforms
• Optimize stories for search, and identify trending topics and competitive trends
• Work on projects to deepen engagement on our owned surfaces, including home screen, push alerts, email and community products
• Partner with newsroom audience analytics team on deep and actionable analysis
• Participate in training and social programs designed for the fellowship
• Collaborate with colleagues across the newsroom
• No more than five years of full-time, professional journalism experience, excluding internships
• Experience writing in an engaging, smart tone that feels native to social media and is consistent with the values of independent journalism
• Experience looking at and interpreting data

Skills

Social copy

Data analysis

Social platforms knowledge

Strong writing

Job description

The New York Times Company is seeking an Audience fellow in New York to learn off- and on-platform audience development and engagement. You will partner across newsroom, strategy, product, data and marketing teams in a four-day-in-office rotation schedule.

The fellowship emphasizes social storytelling, data interpretation, and engagement strategies, with a focus on adapting content for home screens, email, and community products. Some evenings, weekends, and holidays may be required.