VP, Analytic Insights (Needham, MA)

Horizon Media Inc.; New York (NY); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health insurance coverage

Unlimited paid time off (PTO)

Retirement savings plans

Fitness reimbursement

Job summary

Horizon Media Inc. is looking for a VP Director, Analytics in New York to lead a team fostering talent and delivering client-specific solutions. You will influence agency initiatives while providing insights and measurement guidance across various campaigns. Candidates should have 10-15 years of experience in digital analytics, strong client service skills, and expertise in analytical tools like Google Analytics and DoubleClick. This role offers a competitive rewards package including health insurance, PTO, and retirement plans.

Qualifications

• 10-15 years relevant experience in digital analytics.
• Proven ability to analyze raw data and summarize findings.
• Excellent verbal and written communication skills.

Responsibilities

• Lead and mentor a team in analytics.
• Build client-specific solutions for campaign performance.
• Provide measurement guidance on all new business pitches.

Skills

Analytical skills

Client service skills

Thought leadership in digital advertising

Expertise in Microsoft Excel and PowerPoint

Knowledge of digital and linear metrics

Team leadership and mentoring

Tools

DoubleClick/DART

Omniture

Google Analytics

VisualIQ

Job description

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. The VP Director, Analytics, will help champion this agency initiative to streamline cross-channel analytics and insights offerings. The role will build client-specific solutions that inform campaign performance and drive institutional knowledge. The VP is charged with the responsibility of leading and mentor a team. Fostering talent is central to the evolution of this department and the VP is expected to help teams reach their greatest potential. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.Supervisory Responsibilities You will go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A strong business acumen and superior client service skills are a must. Key Behavioral Competencies: Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. * Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement* Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients* Expertise in Microsoft Excel and Powerpoint* Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)Certificates, Licenses and Registrations N/APhysical Activity and Work EnvironmentN/A*The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.*Preferred Skills & Experience 10-15 years relevant experience Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendationsExpert knowledge of DoubleClick/DART, MediaMind, Omniture and Google AnalyticsExposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)Experience managing and coordinating efforts across various teams/offices *We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.*