EVP, Analytics
Horizon Media Inc.
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Benefits offered by this job
Job summary
Horizon Media Inc. seeks an EVP, Analytic Insights in New York to lead the NY-based Analytic Insights team and translate complex analytics into actionable business strategies across the client roster.
You will partner with brand strategy, activation, BI, and product teams to design innovative measurement frameworks, driving forecasting, insight generation, and workflow automation.
Qualifications
- 10+ years in analytics, data strategy, or business intelligence.
- 5+ years in a senior leadership role managing managers and cross-functional teams.
- Strong understanding of MMM, attribution, and test & learn frameworks.
- Experience applying AI or machine learning tools to forecasting, insights generation, and automation.
- Ability to translate complex analytics into clear, actionable business recommendations.
- Experience across multiple categories (e.g., CPG, Entertainment, QSR, Financial Services, Healthcare).
- Exceptional communication and presentation skills, able to engage clients and executives.
Responsibilities
- Collaborate with Head of Enterprise Analytics to build the enterprise analytics vision across clients.
- Lead the NY-based Analytic Insights team (managers and ICs) across analytic functions.
- Consult with internal client leads to identify questions and develop analytics-based solutions across media channels.
- Provide thought leadership in unified modeling, attribution, and AI-assisted measurement.
- Partner with BI, Advanced Analytics, and Product teams to scale modeling and reporting solutions.
- Champion AI and machine learning to improve forecasting, reporting automation, and insight discovery.
- Translate complex analytics outputs into strategic recommendations for planning and activation decisions.
- Drive analytics proficiency and thought leadership across the NY office; foster learning and development.
- Lead new business development with analytic storytelling in RFI/RFPs, credentials, and pitches.
- Collaborate with cross-functional executives to align analytics strategy with agency and client goals.
- Mentor and develop a high-performing team; contribute to an analytics innovation roadmap.
Skills
Education
Tools
Job description
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to prestigious annual “Best Places to Work” lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective make our culture and solutions stronger. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
The EVP, Analytic Insights will support Horizon’s Head of Enterprise Analytics and will drive business transformation through data across our entire client roster. This role will oversee the New York–based Analytic Insights group, which is responsible for the orchestration of all analytic outputs including Marketing Mix Modeling (MMM), Attribution, Dashboarding, and Test & Learn initiatives. The EVP will translate complex analytics into actionable business strategies, helping to advance client performance and agency growth. This leader will partner with brand strategy, activation, business intelligence, advanced analytics, and product teams to design and implement innovative measurement frameworks that connect marketing investments to business outcomes. The ideal candidate combines strategic leadership with hands‑on analytic experience and a strong understanding of AI-driven approaches that enhance forecasting, insight generation, and workflow automation. They will be a key client‑facing voice for Horizon’s analytic capabilities and a trusted thought partner to agency leadership.
- Collaborate closely with Head of Enterprise Analytics to build and implement the enterprise‑wide analytic vision across clients.
- Lead the NY‑based Analytic Insights team, managing both managers and individual contributors across all analytic functions.
- Consult with internal client leads and clients to identify their “burning questions” and develop analytic‑based solutions that span all media channels.
- Provide subject matter and thought leadership in designing analytic methodologies and approaches, including unified modeling, attribution, and AI‑assisted measurement.
- Partner with the Advanced Analytics, BI, and Product teams to architect and scale advanced modeling and reporting solutions.
- Champion the integration of AI and machine learning applications to improve forecasting accuracy, reporting automation, and insight discovery.
- Partner closely with brand strategy leads to translate complex analytic outputs into clear, strategic recommendations that inform planning and activation decisions.
- Drive analytic proficiency and thought leadership across the NY office, fostering continuous learning and professional development.
- Actively lead in new business development, bringing analytic and AI‑driven storytelling to RFI/RFP responses, credentials, and pitches.
- Collaborate with cross‑functional executives to align analytics strategy with broader agency and client objectives.
- Lead, mentor, and develop a high‑performing team, cultivating a culture of curiosity, accountability, and innovation.
- Contribute to the development of an analytics innovation roadmap, aligning with scalable solutions with organizational priorities and client needs.
Time Allocation: 25% — New Business Development 30% — Client Services, Oversight & Management 25% — Talent & Resource Management 20% — Leadership & Strategic Development
Internal: Analytic Insight teams (Direct Reports) — immersed in client business strategy and execution
Brand and client service teams — partnership to address client challenges and translate insights into strategy
Activation teams (TV, Digital, etc.) — collaboration to improve targeting and media efficiency through analytics and automation
Client Architects — integration of audience and media intelligence into actionable recommendations
BI, Advanced Analytics and Product teams — collaboration on infrastructure and analytics enablement
External: Clients — ability to distill the complex into clear, actionable insight
Vendors and technology partners — evaluation and integration of analytic and AI platforms
- Visionary, hands‑on leadership
- Self‑starter with strong follow‑through
- Influential and persuasive communicator with the ability to drive change
- Intellectual curiosity and comfort operating in ambiguity
- Ability to inspire and develop diverse, high‑performing teams
Oversee a department of approximately 20 analytics professionals, including managers and individual contributors Provide mentorship, career development, and training to elevate analytic and AI literacy across the organization
- 10+ years of experience in analytics, data strategy, or business intelligence
- 5+ years in a senior leadership role managing managers and cross‑functional teams
- Strong understanding of media mix modeling, attribution, and test & learn frameworks
- Experience applying AI or machine learning tools to enhance analytic processes, forecasting, and insight generation
- Ability to translate complex analytic concepts into clear, actionable business recommendations
- Strong understanding of marketing data, campaign measurement, and omnichannel media dynamics
- Experience working across multiple categories (e.g., CPG, Entertainment, QSR, Financial Services, Healthcare)
- Exceptional communication and presentation skills, capable of engaging clients and executives
- Degree in Statistics, Computer Science, Business Analytics, Marketing Analytics, or a related field preferred
- Familiarity with statistical software, visualization tools, and cloud‑based data environments
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Salary Range $350,000.00 - $500,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency‑based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits
- health insurance coverage
- life and disability insurance
- retirement savings plans
- company paid holidays and unlimited paid time off (PTO)
- mental health and wellness resources
- pet insurance
- childcare resources
- identity theft insurance
- fertility assistance programs
- fitness reimbursement
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.
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