Senior Analyst, Advanced Analytics

Horizon Media Inc.; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plans

Unlimited paid time off (PTO)

Fitness reimbursement

Job summary

Horizon Media Inc. is seeking a Senior Analyst in Advanced Analytics to enhance client media investment efficiency. Candidates should have a Bachelor's degree and 1-2 years of industry experience. Key responsibilities include applying advanced modeling techniques, cultivating relationships with stakeholders, and generating clear analyses. A strong analytical mindset, problem-solving skills, and proficiency in tools like Excel, SQL, R, and Python are essential. The role offers a competitive rewards package, including health insurance and unlimited PTO.

Qualifications

• 1-2 years of industry experience in Advanced Analytics or related media/marketing field.
• Experience with advanced statistical modeling techniques.
• Strong verbal communication and organization skills.

Responsibilities

• Apply sophisticated modeling and analytics to guide media spending plans.
• Cultivate relationships with clients, stakeholders, and vendors.
• Generate clear analyses and communicate findings effectively.

Skills

Analytical mindset

Problem-solving

Time management

Communication skills

Education

Bachelor's degree

Master's degree (preferred)

Tools

Excel

SQL

R

Python

Job description

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Job Summary The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimizations. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders, 3rd-party vendors, external clients and operational areas within Horizon. We are looking for someone who is intellectually curious, with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations. The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.Ability to generate clear, concise and comprehensive analyses that tell the story behind the dataAn analytical mindset with the ability to communicate findings to others skills and determination to work an issue through to its satisfying conclusion An independent worker with strong time management and organization skills A problem solver with the ability to develop creative solutions Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneouslyPreferred Skills & Experience Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred Experience in the Advanced Analytics realm; media or marketing field strongly preferred Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferred manipulation/visualization skills (Excel, SQL) Hands on programming/scripting experience (R, Python) preferredStrong verbal communication skills, extremely well-organized are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills *We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.*