VP, Americas Professional Marketing & Growth

Align Technology, Inc.; Morrisville (NC); In loco; USD 260.000 - 380.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Parental leave

Paid vacation

Descrizione del lavoro

Align Technology, Inc. seeks a Vice President, Americas/Professional Marketing to lead professional and country marketing across the Americas from Raleigh, NC.

You will translate insights into differentiated value propositions, oversee regional portfolio marketing, engagement programs, and readiness for new products, driving growth across the US, Canada, and LATAM. The role requires a Bachelor's degree, 15+ years in marketing, and deep experience in professional marketing, product positioning,

Competenze

• Bachelor’s degree required; MBA or other advanced degree preferred.
• 15+ years of progressive marketing leadership experience, including responsibility for a sizable B2B marketing organization.
• Experience in medical devices, dental, healthcare technology, or a related technology-enabled business.
• Demonstrated experience in professional marketing, product positioning, portfolio marketing, customer engagement, and product launches.
• Strong understanding of digital marketing, CRM, customer segmentation, and marketing analytics.
• Experience leading across countries, cultures, and complex matrixed organizations.
• Strong strategic, commercial, analytical, and communication skills, with the ability to translate insights into practical plans and measurable results.
• Demonstrated ability to build high-performing teams, develop leadership talent, and lead through influence across functions and geographies.
• Proven ability to build strong partnerships and drive collaboration across functions, business units, and country teams.
• Demonstrated success leading across multiple geographies, while balancing regional consistency with local market needs.
• Working knowledge of consumer marketing principles and the ability to connect consumer demand generation with professional customer engagement strategies.
• Experience leading and developing senior leaders and people managers, with accountability for organizational capability, succession, and performance.
• Demonstrated ability to align stakeholders and deliver outcomes through influence in a complex global matrix.
• Strong understanding of P&L drivers, budget and investment trade-offs, return on marketing investment, and performance marketing measurement and optimization.

Mansioni

• Lead integrated professional campaigns, communications, and engagement programs that strengthen customer relationships and increase adoption.
• Develop targeted engagement strategies across the professional customer journey using digital channels, CRM platforms, and customer insights.
• Build relationships with key customers, professional associations, and key opinion leaders, partnering with Clinical teams on clinically grounded content and education.
• Coordinate with Consumer Marketing to connect consumer demand with professional engagement while maintaining clear ownership of each audience.
• Align country marketing plans around shared priorities while adapting execution to local customer and market needs.
• Lead professional marketing strategy and readiness for product and service launches, including positioning, messaging, campaigns, and customer-facing materials.
• Partner with Sales and country leadership to translate marketing strategy into coordinated launches and commercial activation.
• Partner with iTero Marketing to connect professional value propositions and customer engagement across the Align digital ecosystem while maintaining clear accountability for iTero business ownership.
• Own the professional marketing budget, resource allocation, and return on marketing investment.
• Establish performance measures for customer engagement, acquisition, utilization, and campaign effectiveness in partnership with Finance and Commercial Operations.

Conoscenze

Strategic marketing

Product positioning

Portfolio marketing

Customer engagement

Product launches

Digital marketing

CRM platforms

Marketing analytics

Global leadership

Leadership & communication

Collaborative leadership

Cross-geography experience

Consumer marketing understanding

Influence without authority

Financial & performance marketing

Formazione

Bachelor’s degree

MBA or advanced degree preferred

Strumenti

CRM platforms

Descrizione del lavoro

Align Technology, Inc. seeks a Vice President, Americas/Professional Marketing to lead professional and country marketing across the Americas from Raleigh, NC.

You will translate insights into differentiated value propositions, oversee regional portfolio marketing, engagement programs, and readiness for new products, driving growth across the US, Canada, and LATAM. The role requires a Bachelor's degree, 15+ years in marketing, and deep experience in professional marketing, product positioning,