VP, AI-Driven SEO Content Strategy

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Vice President, AI/SEO Content Optimization strategist within the xLOB Engagement Marketing team.

You will own AI/SEO and AI-enabled content strategy for One Chase hubs, including Security Center, shaping optimization roadmaps and brand voice across channels. You will operationalize AI tools to enhance taxonomy/metadata, accelerate content creation, and collaborate with Product, Digital, Analytics, UX, and agencies to drive measurable outcomes in organic visits

Qualifications

• 7+ years in SEO, organic growth, or content strategy with a proven record of growing qualified organic traffic and defending it through algorithm changes

Responsibilities

• Own the enterprise AI/SEO strategy for One Chase hubs, including Security Center and future hubs to be built, to expand customer exposure across mediums by monitoring visibility in AI-driven experiences and adjusting content patterns to improve retrieval and citation
• Protect and grow organic visibility and qualified visits through continuous optimization as algorithms, SERP features, and platform behaviors evolve
• Define AI hub-level content strategy, including editorial standards, content pillars, and prioritization logic aligned to customer needs and hub objectives
• Lead the strategy for optimization of site taxonomy, metadata, structured content patterns, and on-page SEO to improve discoverability and conversion across journeys
• Operationalize AI-enabled content workflows that accelerate drafting, updating, and scaling content while enforcing brand voice, accuracy, and governance
• Partner with agencies and internal channel teams to execute SEO for existing and emerging hubs, including technical recommendations, content briefs, and measurement plans
• Establish performance measurement, dashboards, and test-and-learn routines to quantify impact, surface insights, and inform multi-quarter roadmaps
• Coordinate cross-functional stakeholders (Product, Digital, Analytics, UX, Insights, Risk/Legal/Compliance, and LOB partners) to align priorities, dependencies, and delivery timelines
• Assess risks and implement controls to ensure AI-enabled content operations meet brand, legal, compliance, and customer trust standards
• Prepare and deliver executive-ready updates with tradeoffs, risks, and recommendations to sustain momentum and decision velocity

Skills

SEO Strategy

AI/SEO Tools

Content Strategy

Leadership

Cross-functional Collaboration

Data Analytics

Technical SEO

Editorial Standards

Education

Bachelor's degree

Tools

Adobe Analytics

Screaming Frog

Google Search Console

Job description

JPMorgan Chase & Co. is seeking a Vice President, AI/SEO Content Optimization strategist within the xLOB Engagement Marketing team.

You will own AI/SEO and AI-enabled content strategy for One Chase hubs, including Security Center, shaping optimization roadmaps and brand voice across channels. You will operationalize AI tools to enhance taxonomy/metadata, accelerate content creation, and collaborate with Product, Digital, Analytics, UX, and agencies to drive measurable outcomes in organic visits