VP, AI-Driven Digital Growth & Brand Strategy

Caldwell-Watson-Real-Estate-Group,-Inc.; Cypress (TX); In loco; USD 180.000 - 240.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary with performance‑dr

Health, dental, and vision insurance

401(k) retirement plan with company 
匹

Professional development and growth

Collaborative, entrepreneurial culture

Descrizione del lavoro

Caldwell Companies is a Houston-based real estate development and investment firm seeking a VP of Digital Growth & Brand Strategy to lead digital marketing across Caldwell Communities, Caldwell Homes, and related divisions. You will grow visibility, engagement, and lead generation to drive home sales and leases.

The role builds Caldwell's digital engine—strategy, customer journey, content, data, and technology—while guiding agencies to optimize paid media, search, social, email, and analytics

Competenze

• Master's degree in marketing, communications, business, or a related field.
• 5+ years in digital marketing, including 3+ years in a leadership role.
• Track record of building digital strategies that grow leads, sales, or revenue.
• Real estate or homebuilding experience is a plus, but not required.
• Strong background in content strategy, social media, paid media, SEO, and AI marketing.
• Strong analytical skills, connecting marketing activity to ROI.
• Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, GA4, Google Ads, Looker/Power BI).

Mansioni

• Own Caldwell's digital growth strategy linking brand awareness to qualified leads, traffic, and sales/leases.
• Direct an integrated acquisition strategy spanning paid search, paid social, SEO, and lead nurturing.
• Set measurable goals for the full customer journey.
• Partner with sales teams to define lead sources and measure marketing performance.
• Use performance insights to identify growth opportunities and optimize conversions.
• Present executive reporting explaining what happened and actions needed.
• Lead a content strategy to showcase Caldwell's communities and residents.

Conoscenze

Digital marketing

Brand strategy

Content strategy

Social media

Analytics

AI marketing

SEO

Paid media

CRM

Marketing automation

Analytics tools

Formazione

Master's degree in marketing, communications, business, or a related field

Strumenti

HubSpot

Salesforce

GA4

Google Ads

Looker/Power BI

Descrizione del lavoro

Caldwell Companies is a Houston-based real estate development and investment firm seeking a VP of Digital Growth & Brand Strategy to lead digital marketing across Caldwell Communities, Caldwell Homes, and related divisions. You will grow visibility, engagement, and lead generation to drive home sales and leases.

The role builds Caldwell's digital engine—strategy, customer journey, content, data, and technology—while guiding agencies to optimize paid media, search, social, email, and analytics