Vice President of Digital Growth & Brand Strategy

Towne Lake by Caldwell Communities; Cypress (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary with performance-b

Comprehensive health insurance

401(k) retirement plan with company-m

Professional development opportunities

Job summary

Caldwell Companies is seeking a VP of Digital Growth & Brand Strategy to lead the digital marketing strategy for its diverse business units including residential and commercial developments. This strategic role involves building and directing digital initiatives, managing third-party agencies, and improving lead generation through all channels.

The successful candidate will have robust experience in digital marketing, content creation, and analytics, with a strong focus on measurable results and

Qualifications

• 5+ years in digital marketing, including 3+ years in a leadership role.
• Track record of building strategies that grow leads, sales, or revenue.
• Strong analytical skills linking marketing to sales and ROI.

Responsibilities

• Own Caldwell's digital growth strategy for all communities.
• Lead third-party digital and media partners for campaign execution.
• Set measurable goals for the customer journey and measure performance.

Skills

Digital marketing strategy

Content strategy

Social media management

SEO

AI marketing

Data analysis

Education

Master's degree in marketing or related field

Tools

HubSpot

Salesforce

GA4

Google Ads

Looker/Power BI

Job description

About Caldwell Companies

Caldwell Companies is an award-winning, fully integrated real estate development and investment firm based in Houston, Texas. For more than 35 years, we have developed large-scale master planned communities, commercial developments, and residential rental communities while managing real estate investments with a commitment to excellence. Continuously recognized by the Houston Business Journal as one of the Best Places to Work, Caldwell offers a faith based, fast-paced, entrepreneurial culture grounded in integrity, teamwork, and selfless service — guided by our mission, Doing it right. Right now.®

Position Overview

The VP of Digital Growth & Brand Strategy leads digital marketing strategy across Caldwell Companies, including Caldwell Communities, our residential master-planned and rental home brands (Asher, Mirella, Cadence), Caldwell Homes, commercial developments, land brokerage, and investment businesses. This person will grow our digital visibility, engagement, and lead generation, and turn that growth into measurable home sales and leases. This is a strategic leadership role responsible for building and directing Caldwell's digital marketing engine — the strategy, customer journey, content, partnerships, data, and technology that turn an ad, search, social post into a website visit, an inquiry, and ultimately a sale or lease. The Digital Marketing VP will set direction, establish clear performance expectations and closely manage third-party agencies and partners that execute paid media, search, social, email, website, analytics, and other digital programs. This role is accountable for ensuring that messaging, creative, targeting, channel mix, media spend, landing experiences, lead-nurture programs, and measurement plans are appropriate for each business unit's goals and continuously optimized for growth. We're looking for a digital growth leader who can grow our brands' visibility and turn audience attention into measurable business results.

Growth & Lead Generation

• Own Caldwell's digital growth strategy, connecting brand awareness to qualified lead generation, onsite foot traffic, and ultimately sales/leases across all communities and business units.
• Direct an integrated acquisition strategy spanning paid search, paid social, SEO, generative-engine and answer engine optimization (GEO/AEO), retargeting, email and lead nurturing, conversion-rate optimization, and emerging channels.
• Set measurable goals for the full customer journey, including reach, engagement, qualified website traffic, lead volume and quality, cost per qualified lead, appointments, onsite visits, sales and lease conversions, customer acquisition cost, and return on advertising spend.
• Partner closely with community sales and leasing teams to define a qualified lead, capture source and outcome data, and measure marketing performance from first touch through sale or lease.
• Use performance insights to identify growth opportunities, shift priorities and investment, and recommend actions that improve conversion at each stage of the buyer or renter journey.
• Present clear, executive-level reporting that explains not only what happened, but why it happened, what it means for the business, and what action should be taken next.

Content, Social Media & Visibility

• Lead a robust content strategy that showcases Caldwell's communities, homes, and residents through powerful, high-performing storytelling.
• Establish channel-specific social media strategies, content pillars, publishing priorities, and growth plans that expand reach, deepen engagement, build community, and generate qualified interest.
• Track trends in social media, search, and AI discovery, and apply them to Caldwell's brands.
• Improve our visibility in search engines, social platforms, and AI tools, while protecting brand consistency and adapting message, creative, and calls to action for the needs and audiences of each community and business unit.

AI-Enabled Marketing

• Build a practical Digital AI marketing strategy that improves speed, quality, insight and results.
• Identify and scale useful AI applications in content, research, personalization, and reporting.
• Use AI-assisted analysis to uncover trends, content opportunities, and conversion barriers, turning those insights into clear strategies and actions for agency partners.
• Hold agencies accountable for how they use AI and the results it produces.
• Build AI fluency across the marketing team through practical training, shared workflows, skill libraries, and ongoing experimentation.

Agency & Campaign Management

• Lead and direct third-party digital, media, social, search, content, and technology partners responsible for campaign execution.
• Set clear briefs, budgets, timelines, and goals for every campaign.
• Review and approve campaign strategy, targeting, spend, and creative.
• Run regular performance reviews with agencies and redirect spend as needed.

Data, Platform & Customer Journey

• Improve our websites, landing pages, and lead-capture experience.
• Build a shared approach to data, tracking, and attribution across the portfolio.
• Test creative, offers, and messaging, and apply what works across brands.
• Stay fluent in tools like HubSpot, Salesforce, GA4, Google Ads, and Looker/Power BI to guide partners and vendors.

Cross-Functional Leadership

• Partner with the CMO and business unit leaders to set marketing priorities.
• Build strong relationships with sales, leasing, and development teams to ensure digital marketing efforts are driving business unit goals.
• Serve as Caldwell's go-to expert on digital marketing and AI trends.

Measures of Success

• Increased qualified digital leads for Caldwell communities and business units.
• Higher conversion of digital leads into appointments, onsite visits, home sales, and leases.
• Demonstrate digital marketing-attributed/influenced sales and leasing pipeline.
• Sustained growth in relevant reach, engagement, share of voice, search visibility, and audience quality.
• Improved campaign efficiency, lead quality, cost per acquisition, and return on marketing investment.
• A stronger, more consistent content engine and faster adoption of responsible, high-value AI workflows.
• A connected portfolio-wide demand-generation, data, and attribution platform that improves decision making and customer acquisition.
• Agency partners that operate with greater accountability, insight, strategic alignment, and performance.

Qualifications

• Master's degree in marketing, communications, business, or a related field.
• 5+ years in digital marketing, content, social media, or brand strategy, including 3+ years in a leadership role.
• Track record of building digital strategies that grow leads, sales, or revenue.
• Real estate or homebuilding experience is a plus but not required.
• Strong background in content strategy, social media, paid media, SEO, and AI marketing.
• Strong analytical skills, connecting marketing activity to sales and ROI.
• Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, GA4, Google Ads, Looker/Power BI).

Benefits

• Competitive salary with performance-based bonus opportunity.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company matching.
• Professional development and growth opportunities.
• A collaborative, entrepreneurial, and forward-thinking environment.