Chief Digital Growth & Brand Strategy

Caldwell Companies; Cypress (TX); Sur place; USD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Bonus opportunity

Health insurance

401(k) with company match

Professional growth

Résumé du poste

Caldwell Companies, a Houston-based real estate development and investment firm, seeks a VP of Digital Growth & Brand Strategy to lead our marketing engine across communities, homes, and commercial ventures. You will drive growth in visibility, engagement, and qualified leads, translating them into sales and leases, while managing agencies and technologies.

The role oversees content, social, AI-enabled marketing, and data-driven decision-making with a focus on measurable outcomes and

Qualifications

• Master's degree in marketing, communications, business, or a related field.
• 5+ years in digital marketing, content, social media, or brand strategy, including 3+ years in a leadership role.
• Track record of building digital strategies that grow leads, sales, or revenue.
• Real estate or homebuilding experience is a plus, but not required.
• Strong background in content strategy, social media, paid media, SEO, and AI marketing.
• Strong analytical skills, connecting marketing activity to ROI.
• Familiarity with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, GA4, Google Ads, Looker/Power BI).

Responsabilités

• Own Caldwell's digital growth strategy, connecting brand awareness to qualified lead generation and sales/leases.
• Direct an integrated acquisition strategy across paid search, paid social, SEO, and email marketing.
• Set measurable goals for the customer journey and campaign performance.
• Partner with sales and leasing teams to define leads and track outcomes.
• Identify growth opportunities and optimize conversion at each journey stage.
• Present executive-level reporting explaining actions and outcomes.

Connaissances

Digital strategy

Leadership

Content strategy

SEO & SEM

AI marketing

Analytics

Formation

Master's degree in marketing

Outils

HubSpot

Salesforce

GA4

Google Ads

Looker

Power BI

Description du poste

Caldwell Companies, a Houston-based real estate development and investment firm, seeks a VP of Digital Growth & Brand Strategy to lead our marketing engine across communities, homes, and commercial ventures. You will drive growth in visibility, engagement, and qualified leads, translating them into sales and leases, while managing agencies and technologies.

The role oversees content, social, AI-enabled marketing, and data-driven decision-making with a focus on measurable outcomes and