Head of Digital Growth & Brand Strategy

Towne Lake by Caldwell Communities; Cypress (TX); In loco; USD 110.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary with performance-b

Comprehensive health insurance

401(k) retirement plan with company-m

Professional development opportunities

Descrizione del lavoro

Caldwell Companies is seeking a VP of Digital Growth & Brand Strategy to lead the digital marketing strategy for its diverse business units including residential and commercial developments. This strategic role involves building and directing digital initiatives, managing third-party agencies, and improving lead generation through all channels.

The successful candidate will have robust experience in digital marketing, content creation, and analytics, with a strong focus on measurable results and

Competenze

• 5+ years in digital marketing, including 3+ years in a leadership role.
• Track record of building strategies that grow leads, sales, or revenue.
• Strong analytical skills linking marketing to sales and ROI.

Mansioni

• Own Caldwell's digital growth strategy for all communities.
• Lead third-party digital and media partners for campaign execution.
• Set measurable goals for the customer journey and measure performance.

Conoscenze

Digital marketing strategy

Content strategy

Social media management

SEO

AI marketing

Data analysis

Formazione

Master's degree in marketing or related field

Strumenti

HubSpot

Salesforce

GA4

Google Ads

Looker/Power BI

Descrizione del lavoro

Caldwell Companies is seeking a VP of Digital Growth & Brand Strategy to lead the digital marketing strategy for its diverse business units including residential and commercial developments. This strategic role involves building and directing digital initiatives, managing third-party agencies, and improving lead generation through all channels.

The successful candidate will have robust experience in digital marketing, content creation, and analytics, with a strong focus on measurable results and