VP, Activation

Adelphi Group; New York (NY); Hybrid; USD 180,000 - 190,000; Full time

Job summary

Omnicom Media in New York is seeking a senior media leader responsible for the performance of a team within a specialized area. You will align departmental plans with business goals and drive efficient operations in accordance with policy and governance.

You will develop data‑driven strategies to improve visibility, engagement and ROI across Search, Social, Programmatic, Addressable media and ecommerce, using real‑time insights to optimize bids, targeting and budget allocation.

Qualifications

• Experience leading a media performance team.
• Ability to develop data-driven strategies across digital channels.
• Strong understanding of bidding, targeting and budget allocation.

Responsibilities

• Oversee performance of the team and optimize campaigns across Search, Social, Programmatic, and ecommerce.
• Develop and execute strategies to improve visibility, engagement and ROI.
• Collaborate with agencies and internal stakeholders to align with business goals.

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Responsible for the performance of a teams within a specialized area, oversees professional employees and supervisors to effectively tackle operational and resource challenges.
Adapts departmental plans to align with business needs, ensuring they support broader functional goals. Decision‑making is guided by company policies and procedures, enabling efficient operations that contribute to the organization’s objectives.

Drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms. Develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.
Leverages performance data, audience signals, and real‑time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

180,000-190,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.