Senior Director, Digital Activation

PHD; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

PHD is seeking a Digital Leadership executive to guide the vision and implementation of US digital initiatives. The role spans collaboration with stakeholders across the agency and oversight of the Media Activation function, ensuring best-in-class digital outcomes.

The candidate should bring 10+ years in Digital Media/Marketing, a proven track record in transforming complex client programs, and strong leadership to drive growth, with proximity to both strategy and execution.

Qualifications

• Extensive experience across Digital channels and programs.
• Proven ability to communicate clearly to diverse stakeholders.
• Strong thought leadership to inspire client transformation.
• Adept at managing cross-functional teams and vendor relationships.
• Strategic vision for US digital initiatives in a complex agency setting.

Responsibilities

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD.
• Lead JBPs and QBRs with media vendors and partners to drive performance.
• Drive the strategy for Digital media across Search, Programmatic, Video, Audio, and Social.
• Collaborate with cross-functional teams to develop solutions and address client needs.
• Oversee team development, performance reviews, and growth paths for staff.
• Ensure all opportunities uphold brand safety and advertising compliance.

Skills

Digital subject matter expert

Clear communicator

Thought leader

Stakeholder management

Media activation

Job description

• Digital subject matter expert across all Digital channels


• Clear, concise communicator


• Gravitas in abundance


• Thought-leader: inspires change and transformation within the client


• Interact with detailed and big-picture stakeholders


• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders


• across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.


• Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of


• Provide thought leadership, competitive benchmarking, industry insights, and best practices.


• Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.


• Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.


• Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business


• outcomes.


• Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to


• collaborate on solutions.


• Oversee the development of team members, including reviews, constructive feedback, and identifying career


• growth paths.

Agency

PHd

Job Function

Media

Job Subfunction

Media Activation

Job Description

The right candidate should be a:

• Digital subject matter expert across all Digital channels


• Clear, concise communicator


• Gravitas in abundance


• Thought-leader: inspires change and transformation within the client


• Interact with detailed and big-picture stakeholders


• Proactive, entrepreneurial & initiative-driven mentality

Digital Leadership

Key Roles & Responsibilities:

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders


• across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.


• Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of


• digital media strategy.


• Provide thought leadership, competitive benchmarking, industry insights, and best practices.


• Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.


• Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.


• Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business


• outcomes.


• Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to


• collaborate on solutions.


• Oversee the development of team members, including reviews, constructive feedback, and identifying career


• growth paths.

Media Activation

• Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search,


• Programmatic, Video, Audio, and Social Media.


• Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.


• Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible


• and to help inform agency/holding company direction on topics based on client needs.


• Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media


• ecosystem.


• Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.


• Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing


• topics like GDPR, CCPA, AI, CAPI, etc..


• Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for


• smooth transitions.


• Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.


• Be fluent and champion the benefits of leading tech and data stack offerings


• Strong marketplace knowledge, reputation, and relationships.

Experience Needed

• 10+ years of experience in Digital Media/Marketing


• Proven track record of successfully leading and implementing digital transformation initiatives in complex


• organizations


• In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content


• management systems, analytics tools, and marketing automation


• Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into


• actionable digital strategies


• Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to


• execute excellent marketplace relationships


• Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while


• championing accountability


• Foster growth with team members to develop skill sets both within and beyond their titled disciplines


• Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result


• Process and detail-oriented


• Willingness to embrace change - ways of working, processes, tools, etc.


• Strong comfort level with data, analytics, and measurement

120,000-230,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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120,000-230,000