Visual Designer, Product

lumalabs-ai; San Francisco (CA); Hybrid; USD 260,000 - 325,000; Full time

Job summary

Luma AI in the Bay Area is seeking a Visual Designer to elevate the product's visual language, build and own the design system, and translate a strong aesthetic into scalable tokens and components.

You will work with AI coding tools like Cursor and Claude Code to prototype a living design system, ensure consistency, and help engineers ship beautiful, usable features from Redwood City.

Qualifications

• 7+ years of visual and UI design experience with a craft-focused portfolio.
• Ability to build scalable design systems and tokens.
• Experience contributing to or building a live design system used by a team.
• Experience using AI coding tools to produce real outputs, not just mocks.
• Ability to articulate design decisions and defend a point of view.

Responsibilities

• Audit and elevate the product's visual design across typography, color, spacing, and components.
• Build and own the design system, including tokens and usage guidelines in Figma.
• Bring the design system to life with AI tools to create a live version for engineers and designers.
• Set and uphold visual quality standards across the product.
• Contribute to early feature thinking with a visual perspective before specs are written.

Skills

Visual design

Design systems

Typography

Color theory

Layout

Interaction design

AI tooling

Tools

Figma

Cursor

Claude Code

Job description

About Luma AI

Luma's mission is to build multimodal AI that expands human imagination. Design at Luma paints the vision of what can be, and we are looking for a Visual Designer to help raise the bar for how our product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional.

Where You Come In

We are looking for a Visual Designer who is genuinely exceptional at their craft, with a strong point of view on what makes a product beautiful, coherent, and alive, and the range to both set that standard and build the systems that make it scalable. You will shape the visual quality of our product, elevating what exists and establishing the foundation for what comes next, including the design system that gives engineers and designers a living reference they can actually use when building new features.

We are open to both full-time and contract-to-hire candidates, depending on experience, mutual fit, and team needs.

This is not a redesign-everything role. It is about raising the bar every day, helping the team adopt and build from a strong visual foundation as the product evolves. You are here to make the product extraordinary to look at and interact with, and to give the team the tools to maintain that standard as we grow.

What You'll Do

• Audit and elevate the product's visual design. Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design.
• Build and own the design system. Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the full design team can build from.
• Bring the design system to life. Using AI coding tools like Cursor or Claude Code, build a live, interactive version of the design system that engineers and designers will use when building new features. This does not require deep coding expertise, but it does require the willingness and ability to build real things with AI.
• Set and hold the visual bar. Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product.
• Shape how new features look before they're built. Bring a visual perspective to early-stage feature thinking, concepting, exploring directions, and helping the team see what something could be before it becomes a spec.

Who You Are

You have 7+ years of experience in visual and UI design, with a portfolio that demonstrates exceptional craft across typography, color, layout, and interaction.

You think in systems. You understand how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions.

You have built or significantly contributed to a design system, and understand what it takes to make one that a team actually uses.

You build with AI. You use AI coding tools to produce real outputs, not just mockups. You are comfortable directing AI toward a specific goal and iterating until the result meets your standard.

You have a point of view. You can explain why a design decision is right, not just what it looks like.

You ship. Your portfolio shows work that made it into production and had a visible impact on the product's quality.

You have an unusually high craft ceiling. Your work doesn't just look good, it has a point of view, and you can articulate exactly why every decision is right.

A portfolio showing your experience in design systems is required for consideration.

What Sets You Apart

• Experience building a token system from scratch and connecting it to a live codebase.
• Experience building a live component library or design system using AI coding tools.
• Experience designing for desktop applications. Our product is currently desktop-first, and understanding the nuances of that environment matters.

Location

This role is hybrid, based in our Redwood City office three days per week. Relocation assistance is available for candidates outside the Bay Area.

Compensation

The base pay range for this role is $260,000 – $325,000 per year.