Senior Visual Designer, Product — Design Systems & AI UI

lumalabs-ai; San Francisco (CA); Hybrid; USD 260,000 - 325,000; Full time

Job summary

Luma AI in the Bay Area is seeking a Visual Designer to elevate the product's visual language, build and own the design system, and translate a strong aesthetic into scalable tokens and components.

You will work with AI coding tools like Cursor and Claude Code to prototype a living design system, ensure consistency, and help engineers ship beautiful, usable features from Redwood City.

Qualifications

• 7+ years of visual and UI design experience with a craft-focused portfolio.
• Ability to build scalable design systems and tokens.
• Experience contributing to or building a live design system used by a team.
• Experience using AI coding tools to produce real outputs, not just mocks.
• Ability to articulate design decisions and defend a point of view.

Responsibilities

• Audit and elevate the product's visual design across typography, color, spacing, and components.
• Build and own the design system, including tokens and usage guidelines in Figma.
• Bring the design system to life with AI tools to create a live version for engineers and designers.
• Set and uphold visual quality standards across the product.
• Contribute to early feature thinking with a visual perspective before specs are written.

Skills

Visual design

Design systems

Typography

Color theory

Layout

Interaction design

AI tooling

Tools

Figma

Cursor

Claude Code

Job description

Luma AI in the Bay Area is seeking a Visual Designer to elevate the product's visual language, build and own the design system, and translate a strong aesthetic into scalable tokens and components.

You will work with AI coding tools like Cursor and Claude Code to prototype a living design system, ensure consistency, and help engineers ship beautiful, usable features from Redwood City.