Visual Design Lead, UX

Fromfolio; South Jordan (UT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Cricut is seeking an experienced UX visual design leader who will craft intuitive software experiences across desktop and mobile. The role combines hands-on design with directing a small team of designers to maintain brand integrity and breakthrough visual quality.

You will collaborate with UX researchers, engineers, and QA, contributing to a scalable design system and ensuring high visual standards. A strong portfolio and agile experience are essential.

Qualifications

• 10+ years of UI/Product design experience on consumer-facing software across multiple platforms (Mac/Windows/iOS/Android).
• Proven ability to partner with UX researchers, software developers and QA to ensure user needs are met.
• Excellent written and spoken communication with clear rationale for design choices.
• Egoless, collaborative mindset with mentoring experience.

Responsibilities

• Create visual designs that support compelling user experiences on desktop and mobile and align with the Cricut brand.
• Deliver work translating complex ideas into simple, useful designs.
• Collaborate with UX researchers, interaction designers, developers and QA to communicate interactivity effectively.
• Help develop a visual design system to speed up work with consistency.
• Participate in every stage of the user-centered design process from concept to pixel-perfect implementation.

Skills

Visual design leadership

User-centered design

Mentoring designers

Cross-functional collaboration

Problem solving

Education

Bachelor's degree in graphic design, information design, fine art, or relevant field

Graduate degree is a plus

Tools

Figma

Sketch

Adobe Creative Suite

Job description

Company Description

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything.

At Cricut, the company places the power of handmade into the hands of all and gives people tools, ideas, community, inspiration, and encouragement to take their creativity further.

Job Description

The UX team at Cricut is responsible for user research, interaction design and visual design of software applications across desktop and mobile platforms. The team designs intuitive, easy-to-use software that inspires customers and helps them design and make projects.

Cricut is looking for top-notch, seasoned UX visual design leaders who have vision, communicate it well and love deep problem solving. This role is hands-on and also directs the work of a small team of other UX visual designers.

The role focuses on the design of delightful software experiences that clearly communicate functionality and interactivity while maintaining and extending Cricut's brand. The work includes participation in the entire user-centered UX design process from concept through execution, incorporating customer feedback throughout the process.

Responsibilities

• Create visual designs that support compelling user experiences on a variety of software platforms, including desktop and mobile, that integrate with branded hardware.


• Deliver work that translates complex ideas into simple and useful designs.


• Collaborate with UX researchers, interaction designers, software developers and QA to deliver high quality visual designs that effectively communicate interactivity.


• Help drive development of a visual design system that will empower the UX team and development to move more quickly, with consistency.


• Participate in every stage of the user-centered design process, from early visualization and user-testable prototypes to pixel-perfect implementation-ready visual designs.


• Clearly articulate how and why design directions address the challenge at hand and consider tradeoffs and alternatives as requirements arise.


• Leverage, extend and maintain the integrity of the Cricut brand in collaboration with the Creative Team.


• Balance several design projects simultaneously and bring systems thinking to ensure visual coherence.


• Execute to the quality of top consumer brands such as Apple and Google Nest, stay abreast of product design trends, and communicate them to the UX team.

Qualifications

• Strong conceptual thinker with a passion for design problem solving.


• Keen attention to detail and a passion for simplifying complicated systems.


• Excellent written and spoken communication and ability to clearly defend design choices with clear rationale.


• Egoless, with a clear focus on collaboration over individual accolades.


• Strong organizational, multi-tasking, and time management skills and the ability to work independently.


• Interest in DIY and crafting experiences and empathy for Cricut's users.


• 10+ years of experience as a UI or Product designer working on consumer-facing software applications on more than one platform, such as Mac, Windows, iOS, or Android.


• Proven ability to partner with UX designers, UX researchers, software developers and QA to ensure user needs are met and designs are implemented correctly.


• Exceptional portfolio demonstrating software application visual design executed to a high level of impact and refinement.


• Experience working in an Agile environment.


• Proficiency with user interface design patterns and standard User Centered Design methods.


• Mastery of standard design tools such as Figma, Sketch or Adobe Creative Suite and a willingness to learn new tools.


• Excellent visual design skills, including typography, color theory, composition, and branded experiences.


• Willingness to jump into design work at multiple stages of development and provide guidance to other designers.


• Previous experience overseeing, managing, and mentoring other designers.


• Bachelor's degree in graphic design, information design, fine art, or relevant field. Graduate degree is a plus.


• Able to work Mountain Time hours.

Additional Information

Cricut is in a chapter of transformation, refining strategy, growing teams, and raising the bar across the board. The company is looking for people who exceed expectations, thrive in dynamic environments, and turn challenges into momentum.

Cricut values individuality, equality and diversity and participates in E-Verify.