Design Lead – Parametric Models

Cricut, Inc.; South Jordan (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

401(k) match

Generous PTO

Tuition reimbursement

Lifestyle stipend

Employee discounts

Job summary

Cricut, Inc. is seeking an Associate Global Product Manager for hardware to lead cross-functional efforts in the development and launch of next‑generation devices that blend design, engineering, and consumer appeal.

Ideal candidates will bring 2–4 years of hands-on B2C hardware product experience, strong business acumen, and a passion for innovation. MBA or equivalent is a plus as Cricut supports career growth and a dynamic, creative environment.

Qualifications

• 2-4 years of experience bringing physical B2C hardware to market.
• Background in product management, product marketing, or brand management preferred.
• Undergraduate degree in business, marketing, design, engineering, or liberal arts.
• MBA or equivalent Master’s degree preferred.

Responsibilities

• Collaborate with cross-functional team on product development and GTM strategies for a key hardware portfolio.
• Perform market opportunity analysis and build business cases for hyper-growth initiatives.
• Participate in consumer learning plans and derive insights to inform product definition and marketing.
• Make fundamental trade-off decisions balancing strategy and execution when bringing products to market.

Skills

Leadership

Innovation

Consumer insights

Learning mindset

Self-starter

Analytical thinking

Attention to detail

Communication skills

Team player

Adaptability

Education

Undergraduate degree in business/marketing/design/engineering/arts

MBA or equivalent Master’s degree preferred

Job description

Associate Global Product Manager - Hardware

• Full-time
• Department: Product Management

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

What You'l Do:

We are seeking an exceptional and seasoned individual for the position of Associate Global Product Manager. This is a unique opportunity to work in the development of compelling hardware products that blend technical innovation, impeccable design, and strong consumer relevance.

The ideal candidate will be a key part of the team driving Cricut’s next-generation products, enhancing existing products, and furthering the growth of our world-class brand. This role involves close collaboration with:

• Hardware and software engineering
• Marketing
• Operations
• A global manufacturing team

You will be instrumental in driving a product portfolio that is disrupting the creative world.

What You’ll Do

As a Global Product Manager, you will:

• Work closely with a cross-functional team in the product development and go-to-market strategies for a key portfolio of hardware products.
• Perform market opportunity analysis and build business cases that support hyper-growth initiatives.
• Actively participate in consumer learning plans, deriving consumer insights to inform product definition and marketing.
• Make fundamental trade-off decisions that balance strategic and execution considerations when bringing products to market.

Who You Are

Experience and Education

• Minimum 2-4years of experience bringing physical products (business to consumer hardware) to market (ideally with some technical component).
  • Background in product management, product marketing, or brand management preferred.
• Undergraduate business, marketing, design, engineering, or liberal arts preferred.
• MBA or equivalent Master’s degree preferred.

Key Characteristics

We are looking for individuals who can demonstrate the following characteristics, whether through work, school, or life experiences:

• Leadership: Experience leading teams, directly and/or indirectly, with integrity, clarity, and self-awareness.
• Passion for Innovation and Consumer Behavior: Ability to spot trends and envision future product experiences, with a keen interest in understanding consumer motivations.
• Learning Mindset: Eagerness to learn, grow, and be challenged; intellectually curious.
• Self-starter: Takes strong initiative to contribute, solve problems quickly, and work independently when needed; willing to do whatever it takes to get the job done.
• Analytical Thinker: Disciplined and methodical; comfortable with spreadsheets, numbers, and data-driven decision-making.
• Attention to Detail: Organized and pays careful attention to the quality of work.
• Excellent Communication Skills: Strong written and verbal skills, comfortable with presenting.
• Team Player: Builds strong relationships with others and strives to collaborate.
• Adaptability: Must be comfortable with ambiguity and demonstrate an ability to navigate unknowns.

We’ve got you covered

• Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions.
• You’ll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: "What can move forward today?" and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountabl ...