Visual Design Lead

Designer Jobs; United States; Remote; USD 150,000 - 250,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and family care days

Vehicle discount program for employees

Job summary

Ford's Digital Product Design Team is seeking a Visual Design Lead to set the look and feel for Ford and Lincoln digital experiences. You will lead visual and motion design guidelines, collaborating with UX, engineering, and leadership to deliver on-brand experiences across in-vehicle and connected touchpoints.

The role requires senior-level expertise with a strong portfolio, remote collaboration skills, and a passion for brand-driven digital product design in the automotive space.

Qualifications

• Bachelor's degree or equivalent experience in graphic/digital design.
• 6+ years of dedicated Visual UI/UX design experience for complex digital products.
• Strong portfolio demonstrating visual design for digital products.

Responsibilities

• Establish and codify the look and feel for Ford and Lincoln digital experiences.
• Define and guide visual and motion design standards and guidelines.
• Collaborate with UX and engineering to deliver on-brand experiences across digital touchpoints.
• Lead exemplar work in visual design.
• Support teams with high-quality visual and motion execution.
• Guide visual design across in-vehicle and connected experiences.
• Participate in design reviews and provide constructive feedback.
• Communicate with internal stakeholders about design language and progress.
• Leverage consumer research and automotive context to inform design language.

Skills

Strong visual design

Visual UI/UX design

Team leadership

Cross-functional collaboration

Brand language development

Portfolio storytelling

Education

Bachelor's degree in graphic design, UI/UX design, digital product design, or related field

6+ years Visual UI/UX design experience

Tools

Figma

Protopie

Adobe Creative Suite

After Effects

3D animation tools

Rive

Job description

The Visual Design Lead will be part of Ford's Digital Product Design Team, leading visual design standards and exemplar work to help reimagine how people interface with Ford vehicles and connected experiences. This leadership role sets the look and feel for Ford and Lincoln digital products and supports consistent visual and motion execution across design and engineering.

Key Responsibilities

• Partner cross-functionally with leadership and fellow designers across Digital Product Design to establish and codify the "Look and feel" for Ford and Lincoln digital experiences in-vehicle and beyond.
• Define, create, and guide standards for visual and motion design, including development of visual design guidelines/standards for Digital Product Design.
• Collaborate with UX designers to problem-solve and deliver high-quality, on-brand experiences for digital touchpoints.
• Lead the creation of exemplar work products in visual design.
• Support design teams in improving presentation and prototyping through high-quality visual and motion execution.
• Work with engineering teams to guide visual design execution at a high standard with consistency.
• Participate in design reviews by providing guidance and constructive feedback to support world-class product and experience delivery.
• Manage communication with internal colleagues and stakeholders.
• Use consumer research, benchmarking, and automotive industry knowledge to inform responses to evolving visual design language.

Required Qualifications

• Bachelor's degree in graphic design, UI/UX design, digital product design, or a related field, or equivalent experience.
• Strong visual design skills, including experience building and extending complex digital design languages.
• Portfolio demonstrating exceptional visual design for digital products, including understanding of layout, hierarchy, typography, color theory, and iconography in interactive contexts.
• 6+ years of dedicated experience in Visual UI/UX design for complex digital products and consumer-facing brands.
• 6+ years of experience in highly collaborative creative teams on the product side or in consultancy.
• A good attitude that supports others by providing pertinent, actionable feedback.

Relevant Tools and Technologies

• Figma
• Protopie
• Adobe Creative Suite (Adobe CS)
• After Effects (AE)
• 3D animation tools
• Rive

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized backup child care.
• Family building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, including management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Paid time off for a generous set of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.

Additional "Even Better" Considerations

• Experience working with multi-disciplinary product teams that include researchers, designers, product managers, and engineers.
• Proficiency with modern UI design and prototyping tools such as Figma, Protopie, Adobe CS, AE, 3D animation tools, and Rive.
• Strong interest in brand and digital product design.
• Experience designing digital design experiences across key customer journey touchpoints.
• Experience developing brand guidelines and standards for user interfaces, including color, typography, iconography, imagery, and all GUI elements.
• Experience developing digital services and bringing products or services to market.
• Experience mentoring and/or managing others in visual design.
• Interest in the automotive and transportation industry.
• Strong verbal, written, and visual presentation skills.

Compensation and Level

This is a leadership-level role (Level 6) with a salary range of USD 150,000 to 250,000 per year. Final determination of salary grade will be based on candidate skills and experience, and base salary will be set within the applicable range according to job scope, responsibility, and competitive market value.

Location

Remote (remote).

Minimum Experience

Minimum of 6 years experience.

Education

Bachelor's degree in graphic design, UI/UX design, digital product design, or related field (or equivalent experience).