Visual Brand Manager | Public Sector Design & Web

Ohio Department of Job and Family Services; Columbus (OH); On-site; USD 76,000 - 109,000; Full time

Job summary

Ohio Department of Job and Family Services is seeking a Visual Communications Manager in Columbus to lead brand identity, create multimedia assets, and manage the department’s digital experience. You’ll guide design across print, web, and social channels and supervise a small team to ensure consistency and accessibility.

The role focuses on strategic visual storytelling, website content updates, and collaboration with internal teams and vendors to deliver high-quality materials that engage

Qualifications

• Completion of undergraduate core program in visual communications with emphasis on graphic design/industrial design.
• AND 48 mos. trg. or 48 mos. exp. in web site creation, design &/or development.
• Completion of associate core program in visual communication technology or multimedia production technology and 48 mos. trg. or 48 mos. exp. in web site creation, design &/or development.

Responsibilities

• Lead the development, maintenance, and evolution of the organization’s visual brand identity across all offices and platforms.
• Produce high-quality visual assets that support strategic communication goals.
• Ensure all materials meet brand standards, accessibility requirements, and quality expectations.
• Provide creative direction for major campaigns, initiatives, and high-visibility projects.
• Design and produce multimedia content including graphics, video, motion graphics, and photography.
• Partner with internal teams to create visual storytelling materials that enhance engagement and understanding.
• Manage creative workflows from concept through production and final delivery.
• Maintain a library of brand assets, templates, photos, and design tools for efficient, high-quality output.
• Oversee daily updates, maintenance, and visual design of the organization’s website.
• Develop and publish web content, including graphics, photos, videos, and written materials.
• Monitor site performance, accessibility compliance, and user experience to ensure clarity and responsiveness.
• Collaborate with OIS and vendors to resolve technical issues and implement improvements.
• Assign work, provide direction, and review staff performance.
• Conduct performance evaluations and establish employee goals.

Skills

Brand identity

Visual storytelling

Web design

Accessibility standards

Graphic design

Digital content creation

Contentful CMS

Education

Undergraduate core program in visual communications (graphic/industrial design)

Associate core program in visual communication technology or multimedia production technology

Electronic graphic field experience

Equivalent of minimum class qualifications for employment

Tools

Contentful web platform

Job description

Ohio Department of Job and Family Services is seeking a Visual Communications Manager in Columbus to lead brand identity, create multimedia assets, and manage the department’s digital experience. You’ll guide design across print, web, and social channels and supervise a small team to ensure consistency and accessibility.

The role focuses on strategic visual storytelling, website content updates, and collaboration with internal teams and vendors to deliver high-quality materials that engage