Visionary Lead, CMG & Trend Footwear Design

Laceless Design; Westwood (CA); Hybrid; USD 176,000 - 186,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Life and AD&D insurance

Job summary

Crocs, Inc. seeks a Director of CMG & Trend Footwear Design for HEYDUDE to shape long-range vision, seasonal strategy, and material/graphic direction across the brand portfolio.

Reporting to the VP, Global Product Design, this leader will partner with Design, Sourcing, Category Management, Marketing, and Consumer Insights to craft consumer-centric stories that balance trend, brand authenticity, and business growth.

Qualifications

• Bachelor's degree in product design, fashion design, graphic design or related field.
• 10+ years in CMG, product design, trend forecasting, or creative direction with leadership experience.
• 8+ years of people leadership, developing creative talent and teams.
• Experience in footwear, apparel, accessories, lifestyle, or consumer product industries with a strong portfolio.
• Deep understanding of consumer behavior, culture, and market dynamics.
• Ability to connect creative direction to product differentiation and business performance.
• Strong storytelling, presentation, and cross-functional influencing skills.

Responsibilities

• Define and lead the CMG & trend team against seasonal, QTM and long-range CMG and trend vision.
• Develop seasonal concept frameworks, trend forecasts, color palettes, and material roadmaps.
• Lead material strategies balancing innovation, comfort, aesthetics, sustainability, and cost.
• Collaborate with Design Directors, Category Management, Development and Sourcing.
• Oversee seasonal graphic direction and visual storytelling across product categories.
• Influence product strategy from concept to commercialization and present to executives.
• Mentor and develop CMG and Trend team with clear goals and development plans.

Skills

Strategic thinking

Storytelling

Leadership

Presentation

Project management

Cross-functional collaboration

Education

Bachelor's degree in product design, fashion design, graphic design or related field

Tools

Trend forecasting platforms

Consumer insight tools

Job description

Crocs, Inc. seeks a Director of CMG & Trend Footwear Design for HEYDUDE to shape long-range vision, seasonal strategy, and material/graphic direction across the brand portfolio.

Reporting to the VP, Global Product Design, this leader will partner with Design, Sourcing, Category Management, Marketing, and Consumer Insights to craft consumer-centric stories that balance trend, brand authenticity, and business growth.