Visionary Creative Director, Brand & Content

Smartlyio; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

5 weeks PTO and holidays

Healthcare packages

401K with matching

Equity grants

Wellness reimbursement

Volunteer time off

Compensation & perks overview

Job summary

Smartly is seeking a Creative Director to lead Brand & Content, shaping how the brand comes to life across campaigns, events, digital experiences, and marketing initiatives. You will oversee a designers team, develop compelling concepts, and partner with stakeholders to translate business goals into distinctive creative work.

You will guide the visual identity and ensure consistency across channels while elevating the team's output and processes.

Qualifications

• Experience leading and developing creative teams.
• Strong background in graphic design, brand design, visual communication.
• Experience as a conceptual Art Director with a portfolio demonstrating campaign thinking and creative problem-solving.

Responsibilities

• Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
• Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
• Provide clear creative direction and feedback throughout the creative process, from brief through final execution
• Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
• Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
• Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
• Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
• Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work

Skills

Creative leadership

Graphic design

Art direction

Brand identity

Visual storytelling

Cross-functional collaboration

Communication

Job description

Smartly is seeking a Creative Director to lead Brand & Content, shaping how the brand comes to life across campaigns, events, digital experiences, and marketing initiatives. You will oversee a designers team, develop compelling concepts, and partner with stakeholders to translate business goals into distinctive creative work.

You will guide the visual identity and ensure consistency across channels while elevating the team's output and processes.