Brand & Content Creative Director

Clutch Canada; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Five weeks PTO

Healthcare & mental health benefits

401K with equity grants

Wellness & learning reimbursement

Volunteer time off & donation matching

Job summary

Smartly is seeking a Creative Director to lead Brand & Content, shaping campaigns, content, events, and digital experiences. You’ll guide a team of designers and partner across the business to bring Smartly's story to life.

You’ll translate strategy into engaging concepts, elevate visual identity across channels, and mentor talent to deliver distinctive work. Base pay is USD 120,000–180,000 per year, with a bonus and comprehensive total rewards.

Qualifications

• Experience leading and developing creative teams, including direct people management responsibilities
• Strong background in graphic design, brand design, visual communication, or a related creative discipline
• Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving
• Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
• Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
• Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
• Excellent communication, presentation, and collaboration skills
• Ability to balance creative excellence with practical business outcomes
• Experience working with consumer-facing brands or B2C marketing is preferred, but not required
• Experience working in technology, SaaS, or high-growth environments is a plus

Responsibilities

• Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
• Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
• Provide clear creative direction and feedback throughout the creative process, from brief through final execution
• Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
• Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
• Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
• Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
• Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work

Skills

Creative leadership

Team management

Graphic design

Brand design

Visual storytelling

Typography

Cross-functional collab

Communication

Job description

Smartly is seeking a Creative Director to lead Brand & Content, shaping campaigns, content, events, and digital experiences. You’ll guide a team of designers and partner across the business to bring Smartly's story to life.

You’ll translate strategy into engaging concepts, elevate visual identity across channels, and mentor talent to deliver distinctive work. Base pay is USD 120,000–180,000 per year, with a bonus and comprehensive total rewards.