Brand & Content Creative Director — Lead Campaigns & Teams

Smartly; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Five weeks PTO

11 company holidays

401K matching

Equity grants for Smartlies

Healthcare benefits

Learning reimbursement

Volunteer time off

Job summary

Smartly is seeking a Creative Director to lead the Brand & Content team and shape how the brand comes to life across campaigns, content, events, and digital experiences. You will manage a design team, develop standout concepts, and partner across the business to tell Smartly’s story with impact.

You’ll collaborate with stakeholders to translate objectives into creative solutions, elevate visual identity, and drive consistency across channels while aligning with business goals.

Qualifications

• Experience leading and developing creative teams.
• Strong background in graphic design and brand identity.
• Experience as a conceptual Art Director with campaign thinking.
• Ability to translate strategy, messaging, and goals into engaging concepts.
• Excellent communication and collaboration skills.

Responsibilities

• Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers.
• Develop creative concepts and campaigns that strengthen Smartly’s brand and connect with target audiences.
• Provide clear creative direction and feedback throughout the creative process, from brief through final execution.
• Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions.
• Elevate the quality, consistency, and effectiveness of Smartly’s visual identity across all channels and touchpoints.
• Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations.
• Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact.
• Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team’s work.

Skills

Team leadership

Graphic design

Brand storytelling

Campaign thinking

Cross-functional collaboration

Presentation skills

Tools

Adobe Creative Suite

Job description

Smartly is seeking a Creative Director to lead the Brand & Content team and shape how the brand comes to life across campaigns, content, events, and digital experiences. You will manage a design team, develop standout concepts, and partner across the business to tell Smartly’s story with impact.

You’ll collaborate with stakeholders to translate objectives into creative solutions, elevate visual identity, and drive consistency across channels while aligning with business goals.