Brand & Content Creative Director: Lead Campaigns

Content Creators; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

5 weeks PTO

11 holidays

Healthcare packages

401K + equity grants

Wellness reimbursement

Volunteer time off

Stock options

Job summary

Smartly is seeking a Creative Director to lead the Brand & Content team and shape how the brand comes to life across campaigns, content, events, and digital experiences. You will manage a team of designers, translate business objectives into compelling creative solutions, and elevate Smartly's visual identity while partnering across functions.

This senior role requires a track record in design leadership, strong campaign thinking, and the ability to balance creative excellence with practical

Qualifications

• Experience leading and developing creative teams.
• Strong background in graphic/brand design and visual communication.
• Proven Art Director with portfolio showing campaign thinking.
• Ability to translate strategy into engaging concepts and visuals.
• Expertise in typography, layout, and brand systems.
• Experience partnering with cross-functional stakeholders.

Responsibilities

• Lead, coach, and develop a team of designers.
• Develop creative concepts and campaigns to strengthen brand.
• Provide clear direction and feedback through briefs to final execution.
• Partner with Brand, Content, Product Marketing, Communications, and others.
• Elevate visual identity across channels.
• Review and approve work meeting objectives and standards.
• Establish and refine creative processes and workflows.
• Stay current on design trends and bring fresh thinking.

Skills

Creative leadership

Brand design

Art direction

Visual storytelling

Typography & layout

Cross-functional collaboration

Communication & presentation

Business outcomes focus

B2C marketing experience

Tech/SaaS environment

Job description

Smartly is seeking a Creative Director to lead the Brand & Content team and shape how the brand comes to life across campaigns, content, events, and digital experiences. You will manage a team of designers, translate business objectives into compelling creative solutions, and elevate Smartly's visual identity while partnering across functions.

This senior role requires a track record in design leadership, strong campaign thinking, and the ability to balance creative excellence with practical