Videographer (Tallahassee, FL, US, 32312)

Trulieve; United States; Remote; USD 60,000 - 95,000; Full time

Benefits offered by this job

Remote work

Travel opportunities (20% travel)

Job summary

Trulieve is seeking an experienced Videographer to lead the creative production of video content across recreational and medical markets for the nation’s largest cannabis retailer. Remote East Coast with 20% travel.

Collaborate with Creative Leadership, Marketing, Brand, and Digital teams to deliver on-brand campaigns. You will manage end-to-end production, maintain high creative standards, and translate brand identity into compelling visual stories across social, web, and retail channels.

Qualifications

• Minimum 5 years of videography and editing experience, preferably supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments.
• Outstanding reel and portfolio demonstrating visual storytelling, campaign development, lighting expertise, and omni-channel video execution.
• Proven ability to manage high-volume video production while maintaining exceptional creative quality across multiple brands and channels.
• Demonstrated experience translating brand identity systems into compelling video solutions that reinforce each brand's unique voice and personality.
• Strong understanding of digital marketing strategy, customer experience, and performance-driven video creative.
• Expert knowledge of cinematography, lighting, audio capture, color grading, and video composition.
• Exceptional communication, presentation, and stakeholder management skills with the ability to confidently present visual concepts and rationale.
• Strong organizational and project management skills with the ability to manage multiple priorities and timelines.

Responsibilities

• Lead the production and editing of video marketing campaigns, promotional initiatives, product launches, and brand storytelling.
• Establish and maintain a high creative standard across all video touchpoints (social, web, paid media, CRM, retail displays).
• Manage all aspects of video production (pre-production planning, lighting, shooting, audio, post-production editing).
• Champion brand identity systems while expressing each brand's personality through cinematography and motion.
• Ensure visual consistency across brands while encouraging creative exploration that strengthens recognition.
• Translate marketing strategies into compelling video concepts and campaign executions.
• Collaborate with Creative Leadership, Marketing, Brand, and Digital teams on video solutions.
• Oversee multiple high-priority video projects with on-time delivery and quality control.
• Develop workflows, asset libraries, and reusable motion graphics for efficiency.
• Maintain awareness of video trends and evolving platform best practices.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.

Skills

Videography

Video editing

Cinematography

Lighting

Color grading

Audio capture

Brand storytelling

Project management

Stakeholder management

Communication

Job description

Trulieve _Logo_Full_Evergreen\" width=\"200\" height=\"NaN\"> Join Trulieve - Where Passion Meets Purpose If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve , we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit

Requisition ID: 21773 Remote Work Available: Yes Title: Videographer Reports to: Digital Design Manager Location: Remote Eastcoast (PA preffered) 20% travel Position Summary We are seeking an experienced Videographer to lead the creative production of video content across our recreational and medical markets for the nation's largest cannabis retailer. This is a highly collaborative role responsible for shaping our visual storytelling, elevating video production quality, and ensuring every campaign delivers engaging, on-brand customer experiences across multiple digital channels. The ideal candidate is an exceptional visual storyteller with deep experience in consumer packaged goods (CPG), retail, or lifestyle video marketing. They bring a strategic creative mindset, excel at working within established brand identity systems, and inspire fresh, compelling ways to express each brand's personality through motion and video while maintaining consistency. This role partners closely with Creative Leadership, Marketing, Brand, Digital, and cross-functional stakeholders to develop integrated campaigns that strengthen our brands and drive measurable business results. In addition to capturing and editing footage, the Videographer manages production workflows, provides thoughtful input on creative direction, and helps establish best practices that elevate the overall quality, consistency, and efficiency of the creative organization.

Responsibilities

• Lead the production and editing of video marketing campaigns, promotional initiatives, product launches, and brand storytelling.
• Establish and maintain a high creative standard across all video touchpoints, including social media, web, paid media, CRM, and retail displays.
• Manage all aspects of video production, encompassing pre-production planning, lighting, shooting, audio recording, and post-production editing.
• Champion established brand identity systems while finding innovative ways to express each brand's unique personality through cinematography and motion.
• Ensure visual consistency across all brands while encouraging creative exploration that strengthens brand recognition and customer engagement.
• Translate marketing strategies and business objectives into compelling video concepts and campaign executions.
• Collaborate with Creative Leadership, Marketing, Brand, and Digital teams to develop integrated campaign strategies and video solutions.
• Oversee multiple high-priority video projects simultaneously while ensuring exceptional creative quality and on-time delivery.
• Develop and evolve video production workflows, asset libraries, and reusable motion graphics that improve consistency and production efficiency.
• Maintain a strong understanding of video marketing trends, emerging camera technologies, and evolving social platform best practices.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement across the production team

Qualifications

• Minimum 5 years of professional videography and editing experience, preferably supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments.
• Outstanding reel and portfolio demonstrating visual storytelling, campaign development, lighting expertise, and omni-channel video execution.
• Proven ability to manage high-volume video production while maintaining exceptional creative quality across multiple brands and channels.
• Demonstrated experience translating brand identity systems into compelling video solutions that reinforce each brand's unique voice and personality.
• Strong understanding of digital marketing strategy, customer experience, and performance-driven video creative.
• Expert knowledge of cinematography, lighting, audio capture, color grading, and video composition.
• Exceptional communication, presentation, and stakeholder management skills with the ability to confidently present visual concepts and rationale.
• Strong organizational and project management skills with the abili