Video Investment Manager - Strategy, Buying & Optimization

OMDUS OMD USA LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Group is seeking a Manager, Video Investment to lead planning, buying, and optimization of video campaigns across linear TV, streaming, and online video. You will drive end-to-end investment strategies and collaborate with strategy, planning, analytics, and client service teams to achieve client goals.

The role requires 4–7+ years of experience in media planning/buying with deep knowledge of TV, CTV/OTT, and digital video ecosystems.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 4–7+ years of experience in media planning/buying, focusing on video investment.
• Strong understanding of video landscape: linear TV, streaming (CTV/OTT), and digital video ecosystems.
• Experience with media tools/platforms (Nielsen, Comscore, DV360, The Trade Desk).
• Proven ability to negotiate and manage vendor relationships.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Excellent communication, presentation, and organizational skills.

Responsibilities

• Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms (e.g., YouTube, programmatic video).
• Manage end-to-end media buying process: planning, negotiation, placement, and performance tracking.
• Collaborate with strategy, planning, analytics, and client service teams to meet business goals.
• Analyze campaign performance and provide actionable insights, optimization recommendations, and post-campaign reporting.
• Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
• Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
• Oversee budget allocation and ensure campaigns are delivered within financial parameters.
• Mentor and manage junior team members, providing guidance on best practices and career development.

Skills

Negotiation

Analytical skills

Communication

Presentation

Organizational skills

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Nielsen

Comscore

DV360

The Trade Desk

Excel

Job description

Omnicom Group is seeking a Manager, Video Investment to lead planning, buying, and optimization of video campaigns across linear TV, streaming, and online video. You will drive end-to-end investment strategies and collaborate with strategy, planning, analytics, and client service teams to achieve client goals.

The role requires 4–7+ years of experience in media planning/buying with deep knowledge of TV, CTV/OTT, and digital video ecosystems.