Video Communications Strategist: AI‑Powered Storytelling

UnitedHealth Group; Minnetonka (MN); On-site; USD 92,000 - 164,000; Full time

Job summary

UnitedHealth Group seeks a Communications Consultant, Videographer to produce high-quality video content aligning with enterprise goals. You will partner with communications, marketing, and business leaders to craft social-first campaigns, advise on content trends, and leverage AI tools to enhance performance across digital channels.

The role covers end-to-end production from concept to distribution, including on-location shoots, studio work, and post-production, with a strong emphasis on

Qualifications

• 5+ years of professional experience in video production, videography, content creation, communications, marketing, or related fields.
• Experience shooting and editing video content for digital and social media channels.
• Experience editing with Adobe Creative Cloud applications, including Premiere Pro, After Effects and Photoshop.
• Experience managing multiple projects and deadlines simultaneously.
• Proficiency with professional camera systems, lighting equipment, and audio recording tools.
• Portfolio demonstrating videography, editing, and content creation capabilities.
• Demonstrated storytelling skills with the ability to create engaging visual content for diverse audiences.
• Demonstrated solid organizational, communication, and collaboration skills.
• Demonstrated ability to leverage AI-powered tools to enhance storytelling, streamline production workflows, and improve content discoverability through LLMs.
• Demonstrated ability to work independently while contributing effectively within a team environment.
• Driver's License and access to reliable transportation.

Responsibilities

• Capture and edit high-quality video content for social media, websites, Newsroom stories, digital campaigns, executive communications, and internal channels
• Develop authentic member, employee and community stories while translating complex topics into engaging, people-centered content
• Support video productions from pre-production through final delivery, including planning, equipment setup, filming, editing, and post-production
• Film interviews, events, member stories, provider stories, community initiatives, and executive content on location and in studio environments
• Create short-form, social-first video content optimized for channels including LinkedIn, Instagram, Facebook, YouTube and emerging platforms
• Edit video projects using professional editing software, incorporating motion graphics, captions, music, and brand-approved creative elements
• Assist in developing story concepts, shot lists, interview questions, and production plans
• Operate and maintain cameras, lighting equipment, audio gear, and other production tools
• Manage video asset organization, file storage, metadata tagging, and digital content libraries
• Produce supporting photography and visual assets as needed for communications and marketing initiatives
• Ensure content aligns with UnitedHealthcare brand standards, accessibility requirements, and communication objectives
• Leverage generative AI and emerging content technologies to enhance ideation, production efficiency, content repurposing, metadata creation, transcription, captioning, localization, and audience targeting
• Apply AI-enabled content optimization techniques to improve discoverability across traditional search engines and large language model (LLM) platforms
• Develop content structures, metadata, transcripts, summaries, and supporting assets that increase visibility within AI-powered search experiences and generative answer engines
• Support live and recorded video productions, including executive town halls, employee events, and external-facing productions
• Partner with communications and marketing teams to adapt video content for various audiences and platforms
• Monitor social and digital content trends to identify new storytelling opportunities and creative approaches
• Assist with production logistics, scheduling, talent coordination, and vendor management as needed
• Track project timelines and support efficient delivery of multiple concurrent video projects
• Analyze content performance metrics and apply insights to improve future creative work
• Provide production support for enterprise campaigns, product launches, sponsorship activations, and community-impact initiatives
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Skills

Video production

Videography

Editing

Premiere Pro

After Effects

Photoshop

Project management

Camera systems

Lighting

Audio recording

Storytelling

AI tools

Independent work

Driver's license

Tools

Drone photography

Job description

UnitedHealth Group seeks a Communications Consultant, Videographer to produce high-quality video content aligning with enterprise goals. You will partner with communications, marketing, and business leaders to craft social-first campaigns, advise on content trends, and leverage AI tools to enhance performance across digital channels.

The role covers end-to-end production from concept to distribution, including on-location shoots, studio work, and post-production, with a strong emphasis on