Video Channel Editor & Growth Strategist

McKinsey; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

McKinsey & Co. seeks a digital media practitioner to own the firm’s YouTube channel, shaping how video assets are placed, described, and discovered.

You’ll write compelling titles, manage playlists, and schedule assets across long-form, podcasts, Shorts, and clips, collaborating with Brand Marketing and Analytics teams. You will track performance, propose formats and topics, run tests on titles and thumbnails, and drive data-informed decisions that improve reach and engagement while meeting firm

Qualifications

• Bachelor's degree required with demonstrated expertise in digital media.
• 4+ years of experience in social media, audience development, or digital video publishing.
• Hands-on management of a social media channel or video platform.
• Deep knowledge of YouTube Studio: uploads, scheduling, playlists, metadata, organization.
• Ability to analyze trends and turn data into actionable recommendations.

Responsibilities

• Own the firm's digital media channel strategy, including titles, descriptions, and tags.
• Publish and schedule long-form videos, podcasts, Shorts, and clips with consistent metadata.
• Track channel performance and translate insights into content decisions.
• Collaborate with producers, editors, designers, and analytics teams across the firm.
• Coordinate calendars, ensure timely delivery, and optimize publishing timing.

Skills

Social media management

Video publishing

YouTube analytics

Content strategy

Project management

Written communication

Education

Bachelor's degree

Tools

YouTube Studio

Job description

McKinsey & Co. seeks a digital media practitioner to own the firm’s YouTube channel, shaping how video assets are placed, described, and discovered.

You’ll write compelling titles, manage playlists, and schedule assets across long-form, podcasts, Shorts, and clips, collaborating with Brand Marketing and Analytics teams. You will track performance, propose formats and topics, run tests on titles and thumbnails, and drive data-informed decisions that improve reach and engagement while meeting firm