Editor - Reach & Engagement

McKinsey; New York (NY); Vor Ort; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

McKinsey & Co. seeks a digital media practitioner to own the firm’s YouTube channel, shaping how video assets are placed, described, and discovered.

You’ll write compelling titles, manage playlists, and schedule assets across long-form, podcasts, Shorts, and clips, collaborating with Brand Marketing and Analytics teams. You will track performance, propose formats and topics, run tests on titles and thumbnails, and drive data-informed decisions that improve reach and engagement while meeting firm

Qualifikationen

• Bachelor's degree required with demonstrated expertise in digital media.
• 4+ years of experience in social media, audience development, or digital video publishing.
• Hands-on management of a social media channel or video platform.
• Deep knowledge of YouTube Studio: uploads, scheduling, playlists, metadata, organization.
• Ability to analyze trends and turn data into actionable recommendations.

Aufgaben

• Own the firm's digital media channel strategy, including titles, descriptions, and tags.
• Publish and schedule long-form videos, podcasts, Shorts, and clips with consistent metadata.
• Track channel performance and translate insights into content decisions.
• Collaborate with producers, editors, designers, and analytics teams across the firm.
• Coordinate calendars, ensure timely delivery, and optimize publishing timing.

Kenntnisse

Social media management

Video publishing

YouTube analytics

Content strategy

Project management

Written communication

Ausbildung

Bachelor's degree

Tools

YouTube Studio

Jobbeschreibung

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact. In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference. When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will work closely with the multimedia and visual storytelling teams, which produce the firm's long-form videos, video podcasts, Shorts, clips, and thumbnails, as well as colleagues across Brand Marketing, Global Publishing, Social, Editorial, and Analytics.

You'll interact regularly with producers, editors, designers, analysts, and stakeholders across the firm.

You will own the firm's digital media platform channel, managing how video assets are placed, packaged, and presented to audiences. You will upload and schedule long-form videos, video podcasts, Shorts, and clips delivered by the multimedia team. You will write clear, compelling titles and descriptions, apply consistent tagging and metadata, and build and maintain playlists so the channel stays clean, well-organized, and easy to navigate.

You will track channel performance in the firm's digital media platform and other analytics tools and turn what you find into practical recommendations on content strategy. That includes which formats, topics, and series to prioritize, how often and when to publish, and how to package content for discovery and repeat viewing. You will share regular performance insights with the multimedia team and stakeholders, flag opportunities for new Shorts, clips, or series, and give feedback to the Visual Storytelling team on thumbnails and other creative elements based on what the data shows. You will run and evaluate tests on titles, thumbnails, and publishing timing to improve results over time.

You will also coordinate the publishing calendar with the multimedia team, the central production team, and program stakeholders, making sure assets arrive on time, meet channel standards, and launch in line with broader firm priorities.

In accordance with Ontario law: This job posting is for an existing vacancy. Artificial intelligence systems (AI) may be used to assist recruiters in the screening and/or assessment of candidates for this role. AI is neither the sole determinative factor at any stage of the application process nor the decision-maker. All AI-generated assessments are reviewed by a McKinsey recruiter before any decision is made regarding a candidate’s candidacy.

Your Qualifications and Skills

• Bachelor's degree
• 4+ years of experience in social media, audience development, or digital video publishing, including hands-on management of a social media channel or similar video platform
• Deep working knowledge of YouTube Studio, including uploads, scheduling, playlists, metadata, and channel organization
• Experience using YouTube Studio and social analytics to identify trends and make recommendations on content, format, cadence, and timing
• Experience designing and evaluating tests on titles, thumbnails, or publishing strategy
• Strong skills in packaging video content, including writing effective titles, descriptions, and tags with an understanding of YouTube search and discovery
• Ability to turn performance data into clear, actionable insights for creative teams and stakeholders
• Familiarity with video production workflows and experience working alongside producers, editors, and designers
• Comfort with publishing and workflow tools and collaboration platforms
• Strong communication, problem-solving, and project-management skills
• Proficiency in written and spoken English, with strong writing and editing skills and the ability to produce concise, on-voice copy