Vice President, Vertical Strategy & Commercialization

Okta; New York (NY); Remote; USD 180,000 - 270,000; Full time

Benefits offered by this job

Remote work

Job summary

Okta is seeking an entrepreneurial leader to drive the commercial success of our upmarket verticals. You will define vertical strategy, coordinate with Marketing, PMM, and Field, and ensure solutions land effectively in the market across Retail/Commerce and adjacent verticals.

You will bridge product capabilities with customer needs, shaping pricing, packaging, and partner programs while scaling the initiative to multiple industries.

Qualifications

• Extensive experience leading enterprise software initiatives.
• Proven ability to develop and execute vertical GTM strategies.
• Strong track record in monetizing products and structuring deals.

Responsibilities

• Define end-to-end vertical go-to-market strategy for upmarket motion.
• Collaborate with Marketing, PMM, Sales, and Partners for enablement.
• Translate market insights into product requirements for senior leadership.
• Structure complex, outcome-driven solutions for enterprise customers.
• Build scalable programs with GSIs and ecosystem partners.

Skills

Enterprise software leadership

GTM strategy

Product monetization

Executive presence

Strategic thinking

Job description

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.The RoleAuth0 is seeking an entrepreneurial leader to drive the commercial and go-to-market (GTM) success of our upmarket vertical motion. Operating in a strategic partnership model alongside the Chief Product Architect you will be the commercial engine bridging our product capabilities with specialized market needs.Sitting within the Auth0 Product organization, reporting to the CPO, you will be responsible for defining our vertical market strategy, and ensuring these solutions land successfully in the market. You will partner across Okta to shape everything from customer segmentation, pricing, and packaging to field enablement and strategic partnerships.As a 0 to 1 builder, you will act as a highly leveraged executive with the opportunity to expand this mandate across multiple verticals.Key ResponsibilitiesVertical Strategy & Commercialization: Devise the end-to-end go-to-market strategy for our upmarket motion, driving customer segmentation, targeting, and the commercial structure (pricing, packaging, and positioning) of vertical-specific offerings.Cross-Functional Orchestration: Partner deeply with Marketing, Product Marketing (PMM), and the field to develop robust enablement programs that support Sales, Professional Services, Support and Channel Partners to successfully position and deploy Auth0 in support of up-market vertical expansion.Product Alignment: Act as the voice of the market, translating deep vertical insights and business requirements into actionable product requirements for the Chief Product Architect and supporting teams.Solution Structuring: Work hands-on in both pre- and post-sales cycles alongside the field to structure complex, outcome-aligned solutions for strategic enterprise customers.Ecosystem & Partnerships: Collaborate with the Tech Partnerships team and Global System Integrators (GSIs) to build scalable, repeatable programs that accelerate vertical adoption and growth.Scale & Expand: Operate with an entrepreneurial mindset to prove the model in initial verticals (Retail/Commerce) before expanding the mandate and scaling a team to support multiple industries.What You'll BringLeverage 12+ years of enterprise software leadership and deep domain expertise in Retail, Commerce, and adjacent verticals to spearhead 0-to-1 verticalization strategies, driving ARR growth by aligning identity, cybersecurity, and data-driven solutions with complex customer business outcomes while building trusted executive-level relationships.Deep Vertical Expertise: Extensive experience in Retail and Commerce (or a direct adjacency like Travel & Hospitality), with expertise including customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and the evolving regional and industry specific regulations that impact global leaders in Retail, Commerce and adjacent verticals.Executive Presence: Proven ability to build deep, trusted relationships across both business and technical stakeholders at the executive level.Domain Fluency: Deep understanding of the technology, business, and operational challenges associated with digital experiences (both e-commerce and physical retail). You understand how identity, data and security act as critical enablers of modern growth strategies.Entrepreneurial Builder: A 0 to 1 operator who thrives in ambiguity, capable of rolling up their sleeves to execute initiatives independently while laying the groundwork to scale a team.Commercial Acumen: Strong background in product monetization, GTM strategy, solution structuring, and field enablement. You know how to align product capabilities with customer business outcomes.Bonus Qualifications: A background in cybersecurity, IAM (Identity and Access Management), or enterprise software infrastructure is highly preferred.#LI-Remote#PID: P-2372_3538270The Okta ExperienceSupporting Your Well-BeingDriving Social ImpactDeveloping Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.