Performance Media Director, Planning

Critical Mass; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

Critical Mass is seeking a Performance Media Director, Planning to lead the development and execution of integrated, performance-driven media strategies across key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency and measurable business outcomes.

You will lead cross-channel plans, define targeting strategies, and oversee campaigns across Search, Social, Programmatic, Video, CTV, and Commerce.

Qualifications

• 7-10 years of media planning or performance marketing experience.
• Strong understanding of digital ecosystems and cross-channel media strategy.
• Experience managing performance-driven campaigns across multiple platforms.
• Familiarity with attribution, forecasting, and media measurement frameworks.
• Proven client-facing experience with senior stakeholders.

Responsibilities

• Develop cross-channel media plans aligned to client objectives and KPIs.
• Define audience targeting strategies using first-party data and platform intelligence.
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce.
• Support forecasting, budget pacing, and optimization planning across campaigns.
• Oversee campaign performance and optimize against CAC, ROAS, CPA, and conversions.
• Partner with Analytics to interpret data and derive insights.
• Support testing strategies across audiences, creative, bidding, and channels.
• Translate performance data into strategic adjustments and client recommendations.
• Serve as a senior day-to-day client lead for media planning and performance discussions.
• Present media strategies and optimization recommendations.
• Collaborate with Activation, Analytics, and Strategy teams for integrated execution.
• Support new business and strategic planning initiatives.

Skills

Cross-channel strategy

Performance marketing

Client-facing

Media planning

Job description

Job Description

Critical Mass is hiring a Performance Media Director, Planning to join our growing team.As the Performance Media Director, you will lead the development and execution of integrated, performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership, ensuring media investments are optimized for efficiency, scalability, and measurable business outcomes.

Agency

Critical Mass

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Critical Mass is hiring a Performance Media Director, Planning to join our growing team.As the Performance Media Director, you will lead the development and execution of integrated, performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership, ensuring media investments are optimized for efficiency, scalability, and measurable business outcomes.

You Will

• Develop cross-channel media plans aligned to client business objectives and performance KPIs
• Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
• Support forecasting, budget pacing, and optimization planning across campaigns
• Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
• Partner with Analytics teams to interpret data and identify actionable insights
• Support testing strategies across audiences, creative, bidding, and channel mix
• Translate performance data into strategic adjustments and client recommendations
• Serve as a senior day-to-day client lead for media planning and performance discussions
• Present media strategies, performance updates, and optimization recommendations
• Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution
• Support new business efforts and strategic planning initiatives

You Have

• 7-10 years of media planning or performance marketing experience
• Strong understanding of digital ecosystems and cross-channel media strategy
• Experience managing performance-driven campaigns across multiple platforms
• Familiarity with attribution, forecasting, and media measurement frameworks
• Proven client-facing experience with senior stakeholders
• $150,000-$170,000

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$150,000-$170,000