Vice President, Paid Social

CMI Media Group; New York (NY); On-site; USD 115,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Student loan assistance

Disability insurance

Tuition assistance

Job summary

A leading advertising firm is seeking an Executive Recruiter to lead strategic talent acquisition initiatives in New York. This role will set the vision for paid social strategies in a regulated healthcare context, ensuring compliance and data-driven decisions. With over 10 years of experience required, successful candidates will excel in storytelling with data and have a strong omnichannel mindset. Competitive salary ranging from $115,000 to $230,000, in addition to a comprehensive benefits package.

Qualifications

• 10+ years leading paid social at scale, with regulated healthcare experience preferred.
• Strong data literacy including experimentation and audience modeling.
• Ability to translate complex analytics into persuasive narratives.

Responsibilities

• Set the paid social vision and roadmap across brands.
• Build measurement frameworks tied to KPIs and ROAS outcomes.
• Establish compliant operating norms aligned with FDA and platform policies.
• Lead test-and-learn initiatives tied to business outcomes.
• Develop leaders and foster a high-accountability culture.

Skills

Leadership in paid social

Data literacy

Omnichannel mindset

Compliance and governance

Storytelling through data

Job description

Executive Recruiter leading strategic talent acquisition initiatives across CMI Media Group (WPP) & Compas

The Opportunity

Lead enterprise paid social in a regulated healthcare context, connecting strategy to measurable client outcomes. Drive impact by integrating paid social within omnichannel plans and elevating governance, data literacy, and privacy‑safe audience design for compliant scale. Champion storytelling that transforms analytics into clear executive decisions and action.

What You’ll Do

• Set the paid social vision and roadmap; codify standards and playbooks that scale across brands and teams.
• Build executive‑ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
• Advance first‑party and privacy‑preserving activation; improve audience quality and efficiency.
• Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
• Lead test‑and‑learn initiatives (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
• Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
• Develop leaders and individual contributors; foster an inclusive, high‑accountability culture; mentor “full‑stack” social marketers.

What You’ll Bring

• 10+ years leading paid social at scale; regulated healthcare experience preferred.
• Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
• Omnichannel mindset (understands how social amplifies and is amplified by search, programmatic, CRM, and content).
• Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
• Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.

The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Strategy/Planning, Management, and Consulting

Industries

• Advertising Services

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Student loan assistance
• Disability insurance
• Tuition assistance