Vice President, RMN Growth & Commercialization

Epsilon; New York (NY); In loco; USD 250.000 - 400.000; Tempo pieno

Descrizione del lavoro

Epsilon is seeking an executive-level Vice President, RMN Growth & Commercialization to set monetization and revenue-growth strategy for its Retail Media Network. You will identify growth opportunities, target advertisers, and partnerships to expand demand and accelerate revenue.

The role requires aligning with retailer and agency stakeholders, guiding strategy, sales enablement, audience intelligence, and pipeline development, and delivering measurable revenue outcomes across multiple

Competenze

• 15+ years of experience in retail media, commercial strategy, digital advertising, or related leadership roles.
• Proven success setting monetization and go-to-market strategies that drive revenue growth.
• Experience leading multidisciplinary teams across sales, strategy, data, analytics, product, and marketing.

Mansioni

• Define and lead the monetization and revenue-growth agenda for the Retail Media Network.
• Identify advertiser segments, categories, partnerships, and revenue models with growth potential.
• Develop strategies to expand endemic and non-endemic advertiser demand.
• Oversee commercialization of products, channels, data offerings, and measurement capabilities.
• Build executive relationships with priority advertisers and partners to drive growth.

Conoscenze

Retail media expertise

Commercial strategy

Go-to-market

Executive leadership

Advertiser growth

Partnership development

Data-driven storytelling

Cross-functional collaboration

Strategic communication

Descrizione del lavoro

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

We are seeking an executive-level Vice President, RMN Growth & Commercialization to set the monetization and revenue-growth agenda for a leading Retail Media Network. This leader will identify and prioritize endemic and non-endemic growth opportunities, target advertisers, strategic partnerships, and commercialization models that expand advertiser demand and accelerate revenue.

The Vice President will align senior collaborators across the retailer, Epsilon, agency partners, and Publicis Groupe while providing executive direction to teams responsible for strategy, sales enablement, audience intelligence, pipeline development, and commercialization. This role will own outcomes across qualified pipeline, advertiser engagement, meetings, conversion, and revenue growth.

The ideal candidate is a commercially driven, client-centric executive who brings deep retail media expertise, strategic vision, strong executive presence, and a proven ability to translate data, technology, and media capabilities into measurable commercial value. This leader will be highly diligent, proactive, endlessly curious, and passionate about the work, bringing positive energy and a collaborative, problem-solving approach to every engagement. Success in this role requires the ability to work fluidly across teams, build trusted relationships, create alignment among diverse partners, and inspire teams around a shared vision for growth.

Responsibilities

Executive Growth & Monetization Strategy

• Set the executive monetization and revenue-growth agenda for the Retail Media Network.
• Define and prioritize commercial opportunities, advertiser segments, categories, partnerships, and revenue models with the greatest growth potential.
• Develop strategies that expand demand across endemic and non-endemic advertisers.
• Establish priorities across self-service, managed-service, audience activation, strategic partnerships, data offerings, and other monetization models.
• Guide the commercialization of new products, channels, audiences, data assets, partnerships, and measurement capabilities.
• Translate business objectives into clear commercial priorities, investment recommendations, and measurable growth plans.

Advertiser, Category & Partnership Growth

• Identify and prioritize target advertisers, categories, and partnerships based on strategic fit, demand potential, audience relevance, and revenue opportunity.
• Direct the development of advertiser and category growth strategies, value propositions, opportunity briefs, and commercialization plans.
• Build executive relationships with priority advertisers and partners, supporting senior-level meetings and growth conversations.
• Guide customized commercial strategies that connect advertiser objectives with relevant audience, media, data, identity, activation, and measurement capabilities.
• Evaluate partnership paths that expand advertiser demand, channel utilization, and market reach.

Commercialization & Sales Enablement Leadership

• Set the strategic direction for seller-facing and advertiser-facing presentations, briefs, playbooks, training materials, and commercial resources.
• Ensure advertiser value propositions and sales narratives clearly communicate the network's audience, media, data, identity, activation, and measurement capabilities.
• Guide the adoption of new platforms, capabilities, tools, and commercial processes that improve seller effectiveness and accelerate growth.
• Oversee the development of scalable seller training, enablement frameworks, and commercialization programs.
• Ensure commercial materials are differentiated, data-driven, client-centric, and aligned with priority advertiser needs.

Audience Intelligence & Commercial Storytelling

• Guide how audience intelligence, first-party data, identity, analytics, and measurement are used to strengthen advertiser strategies and commercial opportunities.
• Ensure audience and data insights are translated into compelling advertiser narratives, customized sales materials, and actionable growth recommendations.
• Partner with audience, data, and analytics leaders to identify high-value applications and advertiser use cases.
• Champion the effective use of Epsilon's data, identity, media, and measurement capabilities to enhance RMN offerings and create differentiated advertiser value.
• Connect audience intelligence to media activation, measurement, and broader advertiser business objectives.

Executive Partner Alignment

• Serve as a senior strategic advisor to retailer leadership on RMN growth, monetization, advertiser demand, and commercialization.
• Align senior collaborators across the retailer, Epsilon, agency partners, and Publicis Groupe around shared commercial priorities and outcomes.
• Build consensus across sales, strategy, product, data, analytics, media, marketing, and measurement teams.
• Identify and address risks, dependencies, investment needs, and decisions required to advance growth priorities.
• Foster a collaborative and positive working environment that encourages teams to solve challenges together and maintain momentum.

Team & Operating Leadership

• Provide executive direction to teams responsible for commercial strategy, sales enablement, audience intelligence, advertiser opportunity development, and pipeline support.
• Establish clear roles, governance, decision‑making processes, and performance expectations across workstreams.
• Create an operating model that connects strategy, product, sales, data, analytics, and commercialization activities.
• Mentor senior team members and build a high‑performing, collaborative, accountable, and problem‑solving team culture.
• Inspire energy, enthusiasm, and a shared commitment to the project, client experience, and commercial objectives.
• Ensure work is delivered with accuracy, consistency, commercial relevance, and executive‑level quality.

Qualifications

• 15+ years of experience in retail media, commercial strategy, digital advertising, consulting, sales leadership, commercialization, or strategic business growth.
• Significant leadership experience within Retail Media Networks is required.
• Proven success setting and driving monetization, commercialization, and go‑to‑market strategies that drive measurable pipeline and revenue growth.
• Experience developing growth strategies across endemic and non‑endemic advertiser categories.
• Strong understanding of RMN operating models, advertiser needs, audience strategy, first‑party data, identity, media activation, analytics, and measurement.
• Demonstrated experience prioritizing advertiser opportunities, strategic partnerships, commercial investments, and product roadmaps.
• Experience guiding the commercialization of products, audience solutions, partnerships, channels, data offerings, and measurement capabilities.
• Excellent writing, storytelling, and communication skills, with the ability to transform audience intelligence, market insights, and advertiser needs into persuasive narratives, value propositions, and go‑to‑market strategies.
• Strong executive presence, with the ability to influence and align senior retailer, agency, advertiser, and holding‑company partners.
• Experience leading multidisciplinary teams across sales, strategy, data, analytics, product, marketing, media, and consulting.
• Agency, consulting, retail media, or enterprise strategy experience.
• Exceptional commercial judgment, critical thinking, communication, negotiation, and leadership skills.
• Highly meticulous, with exceptional attention to detail and a commitment to producing accurate, polished, and high‑quality work.