Vice President, Product Marketing

NBC Universal; New York (NY); Hybrid; USD 220,000 - 290,000; Full time

Job summary

NBCUniversal seeks a Vice President of Product Marketing to lead the go-to-market strategy for its advertising technology solutions. This role involves managing a team, developing marketing collateral, and driving demand through effective communication of product value. The ideal candidate will have extensive experience in product marketing within the B2B advertising sector and a strong understanding of data-driven solutions.

Benefits

Medical, dental and vision insurance

401(k) plan

Paid leave

Tuition reimbursement

Discounts and perks

Qualifications

• 10+ years of full-time product marketing experience in B2B advertising or media technology.
• Prior leadership experience managing high-performing teams.
• Proven expertise in data-driven advertising technology.

Responsibilities

• Lead GTM and commercialization of NBCU’s advertising technology.
• Manage product positioning and branding.
• Develop product collateral and training materials.

Skills

Product Marketing

Advertising Technology

Data-Driven Decision Making

Communication Skills

Problem Solving

Education

BA/BS degree or similar college-level education

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM.

This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.

Responsibilities:

Reporting to the Senior Vice President, Sales Enablement, the person in this role will lead a team of product marketers and technical communicators. Core responsibilities include but are not limited to:

• Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy

• Act as key subject matter expert and product evangelist with deep knowledge of

• NBCU’s advertising technology & data solutions

• Related marketing, sales, and research systems

• Advertising client buying processes

• The competitive landscape across both traditional media companies and media disruptors

• Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions--from beta to full commercialization--and ensure consistency in how those solutions are brought to market

• Manage three senior directors and their teams, ensuring effective collaboration, clear communication, and alignment with organizational goals

• Take the lead on product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use

• Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more

• Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders across the company

• Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more

• Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset

• Exhibit eagerness to learn new technologies and products and stay updated on industry trends

Required Qualifications:

• 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider.

• Priorleadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent.

• Proven expertise in data-driven advertising technology and related concepts.

• Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management.

Desired Characteristics:

• Familiarity with inclusive, user-centered design.

• Experience marketing both managed service and self-service B2B products.

• Good working knowledge of media, media technology, and “traditional” vs. “advanced” advertising; for example, you know and can articulate the differences between linear TV, OTT, and OLV; you understand and can explain the differences between Nielsen demos and advanced audiences; you can decode common acronyms like DSP, DMP, CDP, and PMP.

• Experience working with data scientists, data analysts, and data engineers.

• Excellent written and verbal communication skills.

• Strong attention to detail and love of problem-solving.

• PowerPoint and executive presentation skills.

• Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment.

• BA/BS degree or similar college-level education in relevant field.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $220,000 - $290,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].