Vice President, Product Marketing

Gong.io; New York (NY); On-site; USD 280,000 - 300,000; Full time

Job summary

An innovative firm is seeking a dynamic Vice President of Product Marketing to lead their marketing function. In this pivotal role, you will develop go-to-market strategies, craft compelling messaging, and enable sales teams to excel. This position offers the opportunity to shape product narratives and drive revenue growth in a fast-paced environment. With a focus on customer experience and collaboration, you will work closely with cross-functional teams to ensure success. If you are a seasoned leader with a passion for product marketing and a track record of success, this is the perfect opportunity to make a significant impact.

Benefits

Medical, Dental, and Vision Plans

Wellbeing Fund

Mental Health Benefits

401(k) Program

Education & Learning Stipend

Flexible Vacation Time

Paid Parental Leave

Company-wide Recharge Days

Work from Home Stipend

Qualifications

• 15+ years of product marketing experience in B2B enterprise software.
• Proven success in building and leading PMM teams of 50 or more.
• Strong focus on differentiated messaging and positioning.

Responsibilities

• Lead strategic business planning and go-to-market strategies.
• Craft and optimize messaging for sales teams.
• Equip sales teams with tools and market knowledge.

Skills

Product Marketing

B2B Enterprise Software

Messaging and Positioning

Sales Enablement

Market Analysis

Education

Bachelor's Degree

Master's Degree

Job description

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit.

As our Vice President, Product Marketing, you will lead the Product Marketing function and team at Gong and play a key role in equipping our customer-facing teams with everything they need to win our market. This position reports directly to our Chief Marketing Officer.

RESPONSIBILITIES

• Strategic business planning, including understanding TAM, target markets, business opportunities, and developing go-to-market strategies
• Strategic Narrative, Messaging and Positioning : craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
• Deep Product Expertise : foster a meaningful relationship with Product leadership; maintain a deep understanding of our current product and product plans; lead the creation, design, and enablement of our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
• Sales & CS Enablement : equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV
• Pricing & Packaging : optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size
• Analyst Relations : lead our AR program including a deep-dive product demos, a deep understanding of our industry landscape and how we differentiate, and advance our category design and leadership
• Content Strategy : work with our Corporate Communication and Content teams to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
• Thought Leadership : build event presentations, write compelling articles, and brief decision makers, all in an effort to solidify our position as the thought leader in Revenue Intelligence
• Partner Enablement : ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Gong
• Competitive Landscape : gather, analyze, and respond to competitive intelligence, including win / loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how Gong is better and why we’re winning

QUALIFICATIONS

• 15+ years of product marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on compelling, differentiated, and provocative messaging and positioning
• Proven success building, developing and leading PMM teams of 50 or more
• Ideally, experience at a company with ARR >

500M

• Passionate about providing an exceptional customer experience
• Creative, resourceful, detail-oriented, and well-organized
• A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
• A self-driven, high energy leader with excellent cross functional collaboration skills
• Someone who flourishes when given responsibility and a sense of ownership

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $280,000 - $300,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.