Vice President, Product Marketing

Dotdash Meredith; New York (NY); Hybrid; USD 187,000 - 225,000; Full time

Job summary

Dotdash Meredith is hiring a Vice President of Product Marketing to enhance its advertising business across 42 brands. This hybrid role involves leading a product marketing team, driving growth through strategic initiatives, and contributing to a data-driven approach to advertising, while ensuring brand effectiveness across various platforms.

Benefits

Unlimited paid time off (PTO)

401K savings plan with company match

Medical, dental, and vision coverage

Tuition reimbursement

Generous parental leave

Qualifications

• 12+ years in marketing or product marketing with proven leadership.
• Deep expertise in media and advertising.

Responsibilities

• Lead product marketing organization to drive awareness and growth.
• Conduct market and competitive analysis to inform strategy.

Skills

Cross-functional collaboration

Clear communication

Customer-focused

Leadership

Education

MBA or comparable education

Job description

Dotdash Meredith, the largest digital and print publisher, is seeking a Vice President of Product Marketing to join the Advertising & Partnerships business and drive growth in the market.

Across its 42 brands, Dotdash Meredith creates the best content and experiences for nearly 200 million people a month. And with D / Cipher, our groundbreaking audience targeting tool based on intent, Dotdash Meredith offers advertisers the ability to tap into the right audiences at the right moment - across all of its brands.

This new role will focus on centralizing and accelerating product marketing across Dotdash Meredith to deliver greater awareness of our diverse offerings and advertising business growth. This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Advertising & Partnerships Marketing Organization focuses on defining and articulating Dotdash Meredith’s value in the market, increasing awareness of and demand for Dotdash Meredith’s broad portfolio (including brands : People, Food & Wine, Travel & Leisure, and technology : D / Cipher), and developing marketing strategies and programs to drive growth of Dotdash Meredith. Reporting into the Chief Marketing Officer, the Vice President of Product Marketing will have an exciting opportunity to scale the product marketing function, establish effective ways of working with Product and Innovation teams, and lead a nimble team essential to achieving our business goals.

About The Position

Team : Design, build and lead a best-in-class Product Marketing Organization, from establishing processes to set the team up for success and measure outcomes to ensuring training and development opportunities for PMMs.

Market and Competitive Analysis : Conduct research on industry trends, competitors, and standards, and provide feedback and recommendations to craft the advertising product strategy, in partnership with the ad product team, and equip the team in the market.

Product Portfolio, Positioning & Messaging : Develop product naming, positioning, and messaging that support the Dotdash Meredith brand and effectively communicate the value of Dotdash Meredith products. Prioritize product marketing investments in line with business objectives and growth.

Customer and Market Feedback : Establish programs to bring customer and market feedback into the organization, such as client interviews, client advisory boards, partner engagement, or other impactful ideas.

Sales Enablement : Establish structure for the team to communicate product value propositions and narratives to sales teams and develop the sales tools that enable sales and growth for existing and new advertising products.

Thought Leadership : Partner with the CMO and Head of Communications to craft a content strategy aligned with business objectives and product marketing priorities. Lead team creation of presentations, articles, and briefings to solidify Dotdash Meredith’s leading position in cookieless targeting and premium brands and experiences.

The Role’s Minimum Qualifications and Job Requirements

Education :

MBA or comparable education preferred, or equivalent business experience

Experience :

12+ years of experience in marketing or product marketing, with proven leadership and management of diverse teams

Deep expertise in the media and advertising landscape, including advertising products, targeting, and measurement solutions

Experience establishing a client community or advisory board and interest in fostering community and education among top clients and partners

Specific Knowledge, Skills, Certifications and Abilities :

Customer and market driven, committed to bringing the voice of the customer into the organization and delivering premium experiences for the market

Known for cross-functional collaboration and building relationships with teams across the organization, including product and sales

Clear and proactive communication style, with distinct expertise translating technology and features into stories and benefits

Self-driven, high energy leader who thrives on building processes and best practices, story telling, and driving results

Product marketing training or certification (Pragmatic Institute, PMA, or similar)

Comfortable implementing modern product marketing tools and systems to optimize efficiency and output

Travel Required : Up to 25%

Pay Range

Salary : New York : $187,500.00 - $225,00.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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