Director/Sr. Director, Buy-Side Product Marketing

PubMatic, Inc.; New York (NY); Hybrid; USD 150,000 - 220,000; Full time

Job summary

Join a leading digital advertising platform as the Director or Senior Director of Product Marketing in New York City. You will spearhead go-to-market strategies for innovative solutions in the fast-paced world of technology. The role requires extensive experience in product marketing, with a focus on buy-side advertising, and the ability to translate complex product visions into actionable marketing plans. This hybrid position includes collaboration with diverse teams to drive product success and enhance customer engagement.

Benefits

Comprehensive Benefits Package

Unlimited Paid Time Off

Catered Lunches

Wellness Programs

Mobile Reimbursement

Qualifications

• 10+ years in marketing, with 7+ years in buy-side advertising or marketing technology.
• Proven expertise in product marketing within buy-side digital advertising or SaaS.
• Strong content creation and thought leadership skills.

Responsibilities

• Lead go-to-market strategies for product launches and positioning.
• Collaborate across teams to ensure successful product adoption and marketing.
• Manage end-to-end GTM planning, including product demos and demand generation.

Skills

Product Marketing

Presentation Skills

Market Intelligence

Cross-Functional Collaboration

Content Creation

Project Management

Education

MBA

Tools

Salesforce

Pendo

HighSpot

Pardot

Job description

Department: Marketing

About the Role:

PubMatic is seeking a dynamic Director or Senior Director of Product Marketing to join our growing team in New York City.

Reporting to the VP of Product Marketing, the Director or Senior Director of Buy-Side Product Marketing will be responsible for leading and executing go-to-market strategies for Activate and PubMatic’s broader GenAI-powered unified buyer platform, including buy-side deal curation via our SSP and audience targeting through Connect. The ideal candidate must have outstanding buy-side experience (tech or agency) with expertise in core PMM skills such as positioning, market intelligence synthesis, product launches, and sales enablement. As this role is customer-facing, exceptional presentation and public-speaking skills are required, along with the ability to adapt messaging for different audiences and levels of seniority. Reporting to the Vice President, Product Marketing, you will translate our buy-side product vision and roadmap into prioritized go-to-market plans, collaborating across stakeholders in Product, Commercial, and Marketing. Fluency in managing complexity at a global level is essential.

What You'll Do:

The successful candidate will have deep experience in product marketing, including positioning, messaging, market intelligence, collateral creation, competitive analysis, and product promotion. Success will be measured by product marketing metrics and OKRs, including:

1. Partnering with Product Management and Commercial Leads on launches
2. Managing end-to-end GTM planning, product demos, demand generation assets, positioning, and messaging playbooks
3. Aligning cross-functionally across teams such as legal, marketing, and product
4. Educating and evangelizing new product features to sales teams
5. Driving product adoption, especially for SaaS offerings
6. Developing programs that influence pipeline revenue and velocity
7. Understanding customer journeys by persona, region, and industry
8. Supporting corporate marketing and thought leadership initiatives
9. Utilizing marketing tech stacks like Pendo, Salesforce, HighSpot, Pardot, etc.

Who You Are:

• 10+ years in marketing, with 7+ years in buy-side advertising or marketing technology (agency, advertiser, DSP, or ad tech)
• Proven expertise in product marketing within buy-side digital advertising or SaaS
• MBA is a plus but not required
• Deep industry knowledge, passion for technology, and startup mentality
• Strong content creation and thought leadership skills
• Creative messaging and presentation capabilities
• Ability to manage multiple projects in fast-paced environments
• Experience collaborating with Product Management on GTM strategies
• Technological proficiency and innovation understanding
• Excellent project management, organizational, writing, and presentation skills
• Alignment with PubMatic’s values: Customer Service, Innovation, Bias Towards Action, Teamwork, Integrity
• High emotional intelligence and collaborative mindset

Additional Information

Return to Office: Hybrid schedule (3 days in-office, 2 remote) to foster collaboration and productivity.

Benefits: Comprehensive package including paid leave, holidays, healthcare, dental, vision, disability, life insurance, commuter benefits, wellness programs, unlimited DTO, mobile reimbursement, in-office amenities, and catered lunches.

Diversity and Inclusion: PubMatic is an equal opportunity employer, valuing and promoting diversity without discrimination based on race, religion, gender, or other protected statuses.

About PubMatic:

PubMatic is a leading digital advertising platform, providing transparent solutions to publishers, media buyers, and data owners, enabling data-driven decision-making for better outcomes.

Founded in 2006, our mission is to empower content creators and enable profitable advertising across multi-screen and multi-format content.

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Compensation Disclosure:

In accordance with applicable law, the estimated total compensation for this role is provided as a range. Compensation varies based on location, experience, and skills. PubMatic offers salary, bonus, stock units, and a competitive benefits package.