Vice President, Paid Social

Publicis Collective; Atlanta (GA); On-site; USD 146,000 - 201,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Paid Social to lead innovative social media strategies. In this pivotal role, you'll oversee the execution of high-impact campaigns, manage a talented team, and cultivate strong client relationships. Your insights will shape the future of marketing as you navigate the evolving landscape of consumer behavior. Join a forward-thinking company that values curiosity, openness, and ambition, and be part of a team that is redefining the marketing landscape. This is a unique opportunity to make a significant impact in a collaborative environment.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

401K Plan

Paid Time Off

Tuition Reimbursement

Flexible Time Off

Parental Leave

Family Care Leave

Qualifications

• 10+ years in advertising, focusing on digital and paid social.
• 5+ years of management experience with team development.

Responsibilities

• Lead social media strategies and oversee execution for key accounts.
• Manage client relationships and identify new business opportunities.

Skills

Digital Advertising

Paid Social Strategy

Client Relationship Management

Team Leadership

Social Media Analytics

Presentation Skills

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Meta Ads Manager

TikTok Ads

Twitter Ads

Pinterest Ads

Snapchat Ads

Job description

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Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Paid Social Vice President plays a critical role as a cross-functional leader, providing strategic direction and management to the assigned social teams and the social practice. You will oversee enterprise social strategy and ensures the successful execution of important client accounts while growing client relationships. You will report to the SVP, Paid Social.

Responsibilities

Strategic Leadership & Expertise:

• Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
• Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
• Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
• Be the chief architect for delivering media strategies that align with client goals.
  
  

Team & Resource Management

• Oversee resource management, including the hiring, onboarding, and development of social team staff.
• Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
• Ensure execution of media deliverables, with a focus on financial compliance and QA.
• Oversee the use of social media analytics and Indicators to ensure the team is meeting performance goals and optimizing campaigns.
• Guide communication between the social team and other departments (creative, data science, strategy) to guide integrated marketing campaigns.
• Follow agency procedures, including submission of timesheets and participation in annual performance reviews.
  
  

Client Relationship Management

• Be the primary contact and strategic partner for senior-level client relationships.
• Maintain client engagement skills, working to strengthen and expand client relationships through innovative media solutions.
• Identify and develop new business opportunities with existing clients and help acquire new clients.
  
  

Innovation & Problem Solving

• Identify potential risks early, proactively problem solve, and create efficiencies in media processes.
• Develop points of view (POVs) and best practices related to technology and media changes, helping clients navigate the evolving social landscape.
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
  
  

Qualifications

• 10+ years of experience in advertising, with a focus on digital and paid social.
• 5+ years of management experience, including mentoring and developing teams.
• Advanced proficiency in social media ad platforms, including Meta, TikTok, Twitter, Pinterest, and Snapchat.
• Experience with large-scale accounts
• Strong presentation skills, with the ability to tailor messaging to diverse audiences.
• Experience managing large projects, and building client relationships.
• CPG or other portfolio brand experience is a plus.
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $146,490 - $200,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/14/2025.

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Advertising Services

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