Vice President, Paid Social

Publicis Groupe; Atlanta (GA); On-site; USD 146,000 - 201,000; Full time

Job summary

A leading company in marketing seeks a Paid Social Vice President to oversee social media strategies and manage client relationships. The role requires extensive experience in advertising and digital media, focusing on innovation and team leadership. Join us to shape the future of marketing and drive impactful results for clients.

Benefits

Medical Coverage

Dental

Vision

Disability

401K

Parental Leave

Tuition Reimbursement

Flexible Time Off

Qualifications

• 10+ years in advertising with digital focus.
• 5+ years of management experience.

Responsibilities

• Lead social media strategies and execution.
• Manage client relationships and team development.

Skills

Advertising

Digital

Paid Social

Presentation Skills

Tools

Meta

TikTok

Twitter

Pinterest

Snapchat

Job description

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. Open - We value diverse perspectives and new ways of working.Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.Let's shape the future together.

Job Description

The Paid Social Vice President plays a critical role as a cross-functional leader, providing strategic direction and management to the assigned social teams and the social practice. You will oversee enterprise social strategy and ensures the successful execution of important client accounts while growing client relationships. You will report to the SVP, Paid Social.

Responsibilities

Strategic Leadership & Expertise:

• Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
• Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
• Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
• Be the chief architect for delivering media strategies that align with client goals.

Team & Resource Management:

• Oversee resource management, including the hiring, onboarding, and development of social team staff.
• Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
• Ensure execution of media deliverables, with a focus on financial compliance and QA.
• Oversee the use of social media analytics and Indicators to ensure the team is meeting performance goals and optimizing campaigns.
• Guide communication between the social team and other departments (creative, data science, strategy) to guide integrated marketing campaigns.
• Follow agency procedures, including submission of timesheets and participation in annual performance reviews.

Client Relationship Management:

• Be the primary contact and strategic partner for senior-level client relationships.
• Maintain client engagement skills, working to strengthen and expand client relationships through innovative media solutions.
• Identify and develop new business opportunities with existing clients and help acquire new clients.

Innovation & Problem Solving:

• Identify potential risks early, proactively problem solve, and create efficiencies in media processes.
• Develop points of view (POVs) and best practices related to technology and media changes, helping clients navigate the evolving social landscape.
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

Qualifications

• 10+ years of experience in advertising, with a focus on digital and paid social.
• 5+ years of management experience, including mentoring and developing teams.
• Advanced proficiency in social media ad platforms, including Meta, TikTok, Twitter, Pinterest, and Snapchat.
• Experience with large-scale accounts
• Strong presentation skills, with the ability to tailor messaging to diverse audiences.
• Experience managing large projects, and building client relationships.
• CPG or other portfolio brand experience is a plus.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $146,490 - $200,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/14/2025.

All your information will be kept confidential according to EEO guidelines.

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