Vice President of Product Marketing

CreatorIQ, Inc; New York (NY); On-site; USD 130,000 - 200,000; Full time

Job summary

As the VP of Product Marketing at a leading influencer marketing platform, you'll craft innovative strategies and lead a talented team. Your role will be pivotal in driving market growth through comprehensive product marketing, enabling successful product launches, and fostering collaboration across departments.

Benefits

15 days vacation

Wellness allowance

401k plan

Home office stipend

Surprise meal stipends

Medical, dental, vision insurance

Qualifications

• 8+ years of product marketing experience in a B2B SaaS environment.
• Proven track record of successfully launching and growing products.
• Exceptional ability to develop strategic marketing plans with measurable success.

Responsibilities

• Lead the development and execution of the product marketing strategy.
• Manage and mentor a high-performing product marketing team.
• Leverage market intelligence and customer insights for product positioning.

Skills

Leadership

Analytical Skills

Strategic Thinking

Communication

Collaboration

Job description

CreatorIQ has earned the title of best companies to work for in multiple programs including BuiltIn Austin, LA and NY, was named a 2024 Deloitte 2024 Technology Fast 500 winner, Leader by The Forrester New Wave : Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products and rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation and adapt to individual work styles.

Be a part of our dynamic team and transform marketing together!

VP of Product Marketing at CreatorIQ

We are seeking an experienced VP of Product Marketing to lead, grow, and scale our Product Marketing team and function. This pivotal role reports directly to the CMO and is designed for a proven leader who is passionate about crafting and executing innovative go-to-market strategies, enhancing sales enablement, and delivering insights that drive product development and market positioning. All for a rapidly evolving nascent industry.

In this role, you'll get to :

• Strategic Product Marketing Leadership : Lead the development and execution of a comprehensive product marketing strategy aligned with company objectives. This includes driving go-to-market plans, overseeing pricing and packaging strategies, and ensuring internal and external alignment post-acquisition to support growth, customer success, and market penetration.
• Team Development and Cross-Functional Enablement : Manage and mentor a high-performing product marketing team, fostering a culture of innovation and professional growth. Partner closely with sales, product, and customer success teams to deliver impactful enablement programs, messaging, and positioning that support successful product adoption and revenue growth.
• Market and Customer Insight-Driven Strategy : Leverage deep market intelligence and customer insights to inform product positioning, competitive differentiation, and customer lifecycle marketing. Continuously evolve strategies to resonate with target audiences, drive engagement across the customer journey, and support long-term retention and advocacy.

Who you are and what you'll need for this position :

• 8+ years of product marketing experience in a B2B SaaS environment, with a proven track record of successfully launching and growing products.
• Proven Leadership : Demonstrated experience in leading and scaling high-performing teams, with a strong emphasis on mentorship and development.
• Strategic Thinker : Exceptional ability to develop strategic marketing plans and execute them with measurable success.
• Analytical Skills : Strong analytical abilities to conduct market research, competitive analysis, and customer insights.
• Communication : Excellent verbal and written communication skills, with the ability to articulate clear and compelling product value propositions.
• Collaborative : Ability to work closely with cross-functional teams, including product management, sales, customer success, and marketing communications.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret : there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.

What you will get from us :

• People : work with talented, collaborative, and friendly people who love what they do.
• Guidance : utilize our learning platform, Easyllama, to get the training and tools you'll need to become successful here from your first day with us.
• Surprise meal stipends : work from home can't stop the enjoyment of someone else making a meal for you!
• Work / Life Harmony : 15 day's vacation, floating and set holidays, wellness allowance, and paid parental leave.
• Whole Health Package : medical, dental, vision, life, disability insurance, and more.
• Savings : a 401k (USA) plan to help you plan ahead.
• Work From Home Stipend : to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).

Who we are :

CreatorIQ is the most trusted influencer marketing platform for organizations looking to advance their creator marketing. Its enterprise-grade technology and industry-leading intelligence facilitate faster and safer creator discovery, unify complex workflows, and power robust reporting, while ensuring compliance and brand safety. Thousands of the world's most innovative brands and agencies use CreatorIQ, including Logitech, Movers+Shakers, Nestlé, RQ, Sephora, Unilever and more. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, San Francisco, London, and Warsaw.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being client-focused, putting team members first, leading with empathy, ensuring a no jerks policy, and staying focused on what's important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, benefits and beyond :

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.

Create a job alert for this search