Vice President of National THD Sales

Tuff Shed, Inc.; Denver (CO); On-site; USD 210,000 - 225,000; Full time

Benefits offered by this job

Medical benefits

ESOP

Bonus program

Paid time off

Job summary

Tuff Shed, Inc. seeks a national sales leader to direct the Home Depot channel from the NSC in Denver. Based at corporate HQ, this VP role shapes strategic direction, builds executive relationships, and drives revenue, profitability, and market share.

You will lead a multi-level sales organization, align initiatives with Home Depot leadership, and oversee forecasting, budgeting, and performance reviews, delivering customer success and sustainable growth.

Qualifications

• Executive-level leadership and organizational development capabilities.
• Proven ability to manage high-level partnerships and strategic initiatives.
• Strong financial analysis, budgeting, and forecasting skills.
• Experience leading national or multi-region sales organizations.

Responsibilities

• Develop and execute the long-term vision and growth plan for the Home Depot sales channel.
• Lead annual business planning, forecasting, budgeting, and strategic reviews for the Home Depot channel.
• Build and maintain executive relationships within The Home Depot and internal leadership.
• Drive profitability, customer experience, and market share through strategic initiatives.
• Lead, mentor, and develop regional sales leaders and cross-functional teams.

Skills

Executive leadership

Relationship management

Strategic partnerships

Financial analysis

Forecasting

Education

Bachelor's degree

Job description

"BUILD" YOUR CAREER WITH TUFF SHED!

This position is located at the National Support Center (NSC) in the South Denver Metro Area (I-25 & Colorado Blvd).

Based at our corporate headquarters, Tuff Shed is looking for a field-centric leader, supporting the Tuff Shed sales team including Regional Sales Directors, District Sales Managers, Area Sales Design Specialists, Selling Center Design Specialists and our Inside Sales Call Center while fostering a high-performance culture focused on execution, accountability, and customer success.

The Vice President, National The Home Depot Sales is responsible for the overall strategic direction, growth, profitability, and performance of Tuff Shed's partnership with The Home Depot. This executive leadership role develops and executes national sales strategies, leads a multi-level sales organization, strengthens executive relationships within The Home Depot, and ensures the achievement of revenue, customer experience, market share, and profitability objectives.

Strategic Leadership

• Develop and execute the long-term vision, strategy, and growth plan for the Home Depot sales channel.


• Establish annual and multi-year revenue, profitability, and market share objectives.


• Identify emerging market opportunities and competitive threats and develop strategies to capitalize on growth opportunities.


• Lead annual business planning, forecasting, budgeting, and strategic reviews for the Home Depot channel.


• Partner with executive leadership to ensure business objectives align with overall company goals and priorities.


• Partner with Home Depot leadership and merchant group to try to align Tuff Shed’s goals and objectives with Home Depot’s.

Team Development

• Provides direct and ongoing field oversight and support of Tuff Shed sales teams including RSDs, DSMs, ASDSs, SCDSs, and Inside Sales Call Center through regular communication.


• Develops, mentors and coaches RSDs professional growth through one-on-one and team communications.


• Creates, implements and maintains RSD, DSM sales goals and KPIs ensuring sales readiness and effectiveness.


• Drives Tuff Shed strategic growth initiatives, merchandising, display strategies, operational alignment, and long-term business planning through RSD and DSM performance driven goals.

Sales Leadership

• Serve as the organization's subject matter expert in selling at, thru, and with the Home Depot stores.


• Demonstrating mastery of consultative selling techniques, customer engagement, objection handling, and closing strategies.


• Establish and enforce high standards of sales proficiency by actively teaching, coaching, developing, and holding sales managers and individual sales representatives accountable for consistently demonstrating effective selling behaviors, continuously improving their sales capabilities, and delivering measurable improvements in sales conversion and performance.

Business Performance

• Hold overall accountability for Home Depot channel sales, profitability, customer satisfaction, and operational performance.


• Monitor sales trends, performance metrics, market conditions, and key business indicators to drive continuous improvement.


• Develop and implement strategies that maximize sales productivity and return on investment.


• Ensure accurate forecasting, planning, and business reporting across all regions.


• Evaluate and improve sales effectiveness, customer acquisition, conversion, and lead-generation performance.

Customer and Partnership Leadership

• Serve as the executive relationship owner for The Home Depot partnership.


• Build and maintain senior-level relationships with division, regional, and corporate leaders within The Home Depot.


• Lead executive business reviews and strategic planning discussions.


• Collaborate with Home Depot leadership on sales initiatives, promotions, merchandising programs, new product launches, and growth opportunities.


• Represent Tuff Shed in negotiations involving strategic initiatives, business opportunities, and partnership agreements.

Organizational Leadership

• Lead, develop, and mentor Regional Sales Directors, District Sales Managers Area Sales Design Specialists, Selling Center Design Specialists, and other sales leadership positions.


• Work with, develop, and provide guidance to field sales leadership and personnel through regular store and field visits.


• Exhibit strong, visible field leadership with store visits, ride‑along coaching, Tuff Shed and Home Depot field meetings, business reviews, shows, events, and daily activities.


• Demonstrate strong sales leadership


• Establish organizational structure, succession planning, talent development, and leadership effectiveness programs.


• Create and maintain a culture of accountability, inclusion, collaboration, and high performance.


• Partner with Human Resources to recruit, develop, and retain top talent.


• Champion performance management processes, leadership development, and employee engagement initiatives.

Operational Excellence

• Ensure consistent execution of merchandising, display, staffing, and customer experience standards throughout all Home Depot locations.


• Partner with Operations, Marketing, Product Management, and Customer Experience teams to optimize business performance.


• Drive adoption of best practices, technology solutions, CRM utilization, and process improvements.


• Identify operational challenges and develop scalable solutions that support growth and customer satisfaction.


• Ensure compliance with company policies, vendor requirements, and business standards.

Financial Management

• Develop and manage annual budgets for the Home Depot sales organization.


• Monitor operating expenses and resource allocation to maximize profitability.


• Evaluate investments, staffing models, and growth opportunities through sound financial analysis.


• Present business performance and strategic recommendations to executive leadership.

Additional Responsibilities

• Lead special projects and strategic initiatives as assigned.


• Travel extensively to support field operations, Home Depot leadership engagement, market evaluations, and business development activities.


• Perform additional duties as required to support company objectives.

Job Qualifications

• Executive-level leadership and organizational development capabilities.


• Exceptional relationship-building and influence skills.


• Strong negotiation and strategic partnership experience.


• Advanced business planning, forecasting, and financial analysis skills.


• Ability to translate strategy into measurable execution.


• Excellent presentation and executive communication skills.


• Proficiency with CRM platforms, analytics, and Microsoft Office applications.


• Ability to lead change and drive organizational alignment across multiple departments.


• Strong problem-solving and decision-making abilities.

Experience

• 10+ years of progressive sales leadership experience.


• 5+ years of senior leadership experience managing multi-region or national sales organizations.


• Proven success leading large-scale retail, wholesale, dealer, or strategic channel partnerships.


• Experience managing a major national account or Big Box home improvement relationship preferred.


• Demonstrated success delivering sustained revenue growth and profitability improvements.


• Experience leading geographically dispersed teams.


• Strong financial and business planning experience.

EDUCATION

Bachelor's degree in Business, Marketing, Management, or related field, preferred.

Base Salary range: $210,000 - $225,000 / year

WHAT’S IN IT FOR YOU?

Our Competitive Benefits And Rewards

• Competitive compensation and bonus programs (based on position)


• Medical Benefits including Virtual Visits- The care you need-when, where and how you need it!


• Dental & Vision Benefits


• Flexible Savings Account (FSA)


• Employee Stock Ownership Plan (ESOP) – You’re more than an employee - Get rewarded for long and loyal service with ownership interest in the Company


• Paid Time Off and Paid Holidays.


• 401(k) plan


• On-Demand Access to Your Pay! - Why wait until pay day?

Tuff Shed is an equal opportunity employer. Employees and applicants for employment will not be discriminated against on the basis of race, color, religion, national origin, hair texture, hair type, hair length, or a protective hairstyle that is commonly or associated with race, ancestry, religion, creed, physical or mental disability, marital status, civil union partner status, protected medical conditions, gender, gender identity, gender expression, sexual orientation, age, genetic information, or any other characteristic, activity or basis protected by applicable federal, state or local law or because he or she is an individual with a disability or disabled veteran, Armed Forces service medal veteran, recently separated veteran, or active duty wartime or campaign badge veteran.